Communication is key to the effective running of a school. Good communication fosters good relationships and in educational institutions, with so many stakeholders, relationships are incredibly important. With this in mind, the channels a school chooses to communicate through also become important in themselves, especially as social media now offers a chance to reach people in a way that is direct and immediate.
There are, of course, inherent risks, and there is often an understandable hesitancy from schools to utilise open platforms such as Facebook and Twitter. But if this is the case, the setting up of a school blog can act as a more manageable way to put your institution’s message out there.
A school blog attached to a website can present an insight to the daily goings on behind the gates and in the hands of a curator with an eye for detail, an ear to the ground and a little talent with the written word it can offer an extremely human voice of an institution that is often viewed as being closed-off to those who aren’t teaching or learning within it. One of the complaints that parents and carers often have is that there are only a number of communication points in a year and that sometimes it can be a mystery as to what is going on (given the uncommunicative nature of many adolescents and teenagers!). An effective school blog will not only disseminate important information throughout the year in an easy-to-digest format, it can concentrate on some of the minutiae that is often lost. There may be an exceptional piece of work that deserves a wider audience, a teacher explaining the finer points of how to help the kids with their study skills for an upcoming test, or photos, video and audio from a recent volunteering event. All these and more add colour and vibrancy that often goes unnoticed. Content that includes successes, news, input from teachers, children and management in a style that reflects the ethos of the school goes a long way to offering an insight into the work that goes on and can be presented in the most positive way possible. It can also give parents and carers a chance to respond to those events, bringing the school and the local community together. And unlike other platforms, there is always a chance to moderate.
A school blog acts as a window and allows the outside world in (to an extent of the school’s choosing) and enables schools to share the fantastic things that are happening and deserve to be shared.