Ensuring your school’s website is mobile-friendly is more important than ever for the new academic year. But what does that actually mean, why does it matter and how can you get it for your school?
What is a mobile-friendly website?
Making your site-mobile friendly simply means ensuring that your existing website will shrink down when it’s viewed on a mobile-device, e.g. a smartphone or tablet. All important information, contact info, key pages, images and even videos or animations, should be easily readable in this smaller format, and your design should translate well to mobile too.
Why is a mobile-friendly website important for schools?
More searches on mobile: With searches on mobile devices having overtaken desktop for many years now, you want to make sure that all-important information about your school, whether for existing parents, or potential new families, is all available with ease.
Visibility on search engines: For the last few years Google’s search algorithms have given great prominence to sites which are mobile-friendly, so a mobile-friendly web design could mean you appear higher in search results. This could be particularly important at this time of year, as parents are potentially looking for schools to send their children to.
How can I check if my school’s website is mobile-friendly?
Google’s own Mobile-Friendly Test is the quickest and easiest way to see if Google considers your web design to be suitable for mobile users. You simply enter your web address, and within a few moments Google will run a test on your site and present you with your results. Your website will be determined to be mobile-friendly (or not) and you will be given additional resources and information to learn more about the subject.
In addition to this it’s also worth taking a look at the website yourself on your own device, and consider, can you see and read all of your important information clearly.
What if my school failed the mobile-friendly test?
At this stage it’s important for you to speak to your website developers. If you haven’t had a new design for several years, then you should seriously consider investing in one to help make it easier for parents to see all the good things your school does.
Depending on the complexity of the design you want, a new website can take anywhere from just a few days, to several months to complete, but moving forwards, you should have a website that is much more accessible for more people.
If you’d like to find out more about a mobile-friendly website for your school
Our team of experts would be happy to help. Contact us and a member of our team will call you back.