Website Of The Week: Birchfields Primary School

Published: March 8, 2013

A picture tells a thousand words – and on Birchfields Primary School’s new School Jotter 2 school website, a slideshow of creative photographs bring the school to life.

Celebrating Recognition: Website of the Week

It’s not every day that a primary school’s website garners widespread recognition, but Birchfields Primary School achieved just that. Their exceptional website has caught the attention of and was named “Website of the Week.” This prestigious title highlights Birchfields’ website as a leader in the world of educational online platforms. So, what sets their website apart from the rest? Let’s take a closer look.

Why Birchfields Primary School Website was chosen as the website of the week?

Each photograph on their homepage includes a line that sums up the school’s ethos and aims, with colourful images showing the school, pupils and the work they have done.

The Manchester school’s website is full of great content, too: rather than just populate every page with as much text as they possibly can, there’s just enough for potential parents and casual visitors to take in, and get an understanding of what Birchfields is all about. Our favourite bit is the B-Force section – a page dedicated to the pupils’ school council, made up of children from each year group between 2 and 6.

This colourful, welcoming website is completed by great images of children created on the footer of each page – all part of the school website design that includes their wonderful strapline: ‘enjoying the opportunities to achieve.’

What are the essential elements for the school website for ‘Birchfields Primary School’?

Essential Elements of Birchfields Primary School Website

  1. User-Friendly Design: The website’s layout is intuitive and easy to navigate, ensuring that even the least tech-savvy visitor can find information quickly.
  2. Updated Information: With regular updates, the website stays relevant and becomes a reliable source for parents, students, and staff.
  3. Engaging Visuals: Utilising vibrant colors and engaging visuals, Birchfields’ website is not only informative but also visually appealing, capturing the essence of the school’s dynamic environment.
  4. Accessibility Features: Inclusion is key. The website is accessible to all, including those with disabilities, ensuring no one is left behind in accessing vital school information.
  5. Comprehensive Academic Resources: From curriculum overviews to homework help, the website provides a wealth of academic resources, supporting students’ learning journeys outside the classroom.
  6. Community Engagement: Highlighting school events, achievements, and news, the website serves as a bridge between the school and the broader community.

What are the primary school website features that help to engage with parents?

Engaging with Parents: Features That Make a Difference

  1. Parent Portal: A dedicated section for parents offers tailored information, from school policies to upcoming parent-teacher meetings.
  2. Interactive Calendar: An easy-to-use calendar keeps parents informed about school events, holidays, and important dates.
  3. Newsletter Sign-Up: Regular newsletters provide parents with a snapshot of school life, keeping them connected and informed.
  4. Feedback Opportunities: Channels for parent feedback encourage a two-way communication stream, making parents feel heard and valued.
  5. Social Media Integration: Links to the school’s social media pages offer another layer of engagement, showcasing daily activities and news.
  6. Multilingual Support: Considering the diverse linguistic backgrounds, the website offers content in multiple languages, making it inclusive for all parents.


The Birchfields Primary School website exemplifies what a school web design can and should be. It’s a digital hub that not only serves its immediate community but also sets a benchmark for educational websites globally. The blend of functionality, design, and user engagement makes it a deserving recipient of the “Website of the Week” accolade. Other schools can look to Birchfields as a blueprint for creating a digital presence that truly serves its community and enhances the educational experience.