When your pupils’ parents visit your school website this month, it won’t just be to see their children in the Nativity play. It won’t just be to find out when the last day of term is.
There’s a whole host of ways your school website can attract more visitors, and stay engaged with parents this winter. It’ll make using your website a more enjoyable experience.
Snow Days
There was a time when parents and children alike would have an ear glued to the radio whenever it snowed, just in case their school announced it’d be closed for the day. Still, you’d always find there were the odd few parents who didn’t get the message – making a wasted journey through the snow and ice to drop off their children.

These days, parents can stay informed of snow days by merely visiting your website, when you can keep them updated not just on whether you’re closing or not, but whether you think you may be closed for longer. School Jotter 2 allows you to update your school website wherever you are, even if you only have a tablet to hand – with easy editing capabilities. School Jotter 2 also offers an update app option, which allows parents to stay informed via a free app they can download. It’ll update them instantly as soon as you add news content to your website.
Non-Uniform Days
Christmas time could be a perfect excuse for a non-uniform day. Charging pupils, say, 50p to come to school in non-uniform is an opportunity to raise money for the school, and it helps them relax a little in the run-up to Christmas. You can inform parents of the special day via the website – and keep them up to date with how much you’ve raised. Building excitement around the day and your aim to collect enough money to, say, buy a tablet for the school may even inspire some parents to give more than just 50p!
End Of Term Awards
It’s the end of the year and the end of term – a great opportunity to award pupils for the hard work they’ve put in since September. Announce the awards via the website and every parent will be proud of their child – meaning greater engagement between parent, pupil and school, and a greater incentive to hit the ground running in 2013.
Pictures of the awards being handed out, with smiling pupils and the work they’ve been awarded for, would make great website content and plenty of festive ‘feelgood factor.’
Christmas Messages
Your website is the perfect tool for sending out a Christmas message to parents – both from the school and from the children. If your pupils are making and sending Christmas cards to each other this month, the school website is where you can showcase them. If you have a learning platform and a student e-portfolio system, encouraging children to send each other e-cards via the messaging system will improve student interaction and build relationships between them.
International Christmas Celebrations
Your website is great for showing the work done within school. So a task for pupils like demonstrating how different countries around the world celebrate Christmas – and pictures of their work posted on your website – shows the world how forward-thinking and all-encompassing your school is. It makes great content away from the typical Christmas activities – and may introduce your school to a much wider audience!
And Not Forgetting…
Decorations! Your school website is your shop window to the world – to parents and potential new pupils alike. So decorate especially for the season – with fun, colourful images, some season’s greetings – maybe even a colour scheme change for the month!