How School Jotter Works With Your MAT – Bespoke Design, Cloned Policy Documents And Shared Vacancies

Published: October 14, 2023

How School Jotter Works With Your MAT

Multi-Academy Trusts need a good school website design. This goes without saying as a poorly designed website can and will turn many prospective audience members from reading your website or being interested in your academy.

With our 20 years in this industry and designing dozens of MATs websites, our company offers your academy a wealth of talent, experience, and know-how so you get the website design that fits your school.

Tap into our expertise to see how we can make your website even better.

Bespoke Design For Website For Schools

The term ‘bespoke’ means to speak for. That is what your website is doing for your academy. It is speaking for you online to many people who happen to land on your website home page.

This means that what is on your website, either good or bad, will tell your website visitors a lot about you and your academy. This is an area that School Jotter can improve to make your school look better.

We take out the bad and replace it with top-grade information, images, and other interesting website content to attract and keep your target audience engaged.

Your website is often the first impression for your academy, so let us help you make a great first impression and build your online presence with our talent and innovative spirit.

Broaden Your Presence With Shared Vacancies

One of the ways our company helps boost your online presence is through a shared vacancy method. This is where we optimize and maximize your presence through high-profile websites like social media outlets.

We also take steps to prevent cloned policy documents. This problem is where your web pages are cloned and used on another website. This problem can steal some audience from your website by having the cloned pages rank better than your web pages.

Streamlining Your School Website Design

This is one of the most important challenges that most MAT websites face. At one time there were multiple schools using multiple platforms to host their websites as well as helping their website design.

This created an overloaded work schedule for many people as they had to continually go through their websites to make sure the websites were MAT compliant.

Also, it took a lot of time and effort to ensure the content was consistent and published regularly. The solution School Jotter came up with was simple and easy to implement.

Our company designed one platform to make sure all schools in their group had consistent designs, branding, and content. This enabled standardization for all schools and made the websites easier to navigate.

With this one platform design came a user-friendly interface that enabled administrators to manage their website content better while remaining in compliance with governance regulations and requirements.

Then the seamless integration with the central MAT website made it possible for consistent and accurate information across all schools’ websites. Our platform takes the hard work out of maintaining your multi-academy trust website and makes it easier to read and navigate to all web pages.

Building A Website For Schools

This can be a difficult task for even the best of web designers. Remaining original, creative, and innovative while creating an engaging site is tough work. Web design is not for everyone, which is why our company has compiled a team of experts to work with you to create something special for your school.

Our team has extensive experience in the SEO world and educational technology. They can guide you to the best design that will engage your target audience and be informative at the same time.

With the experience gained over the past 20 years, we can guide you every step of the way from building an original website to updating an older one. Not only do we understand all the challenges for both web design options, but we also have the solutions that will help build an attractive website and give it a boost online.

On top of all this, our professionalism as well as our attention to detail enables your school to get one of the finest website designs that will impress your target audience.

When our work is done, communication between you, parents, staff, and others should be greatly improved.

Boost Your Online Presence

There are some creative and innovative methods that we can implement to help your school’s website get a boost in the search engine rankings. Our products are designed to make your school accessible as well as work in the 21st century.

We offer a 30-day free trial so you can see how your website will look and perform. This gives you a chance to work out any bugs that interfere with your online look.

Also, we can provide drone footage to give your target audience a unique perspective of your school. Videos are key to enhancing your online presence and this is a creative way to reach that objective.

Finally, we offer a mobile app for you to reach more parents. More and more people are escaping their laptops and PCs and using their mobile phones to get the information they want.

Implementing this mobile app helps you to communicate better with parents. They do not have to interrupt their day to catch up on the news or other important information about their children’s schools.

It is all there on their mobile phone. After your 30-day trial, your fees to continue are reasonable and affordable.

How School Jotter Works With Your MAT

It is a simple question to answer. We provide you with an easy-to-use platform that makes it easier to remain compliant with MAT requirements as well as build you a better way to communicate to your audience.

To see more of what we can do for your school, call or contact us today. Our team is ready to guide you through the process to make sure your school stands out from the crowd while boosting your online presence.

How You Can Improve Your MATS Online Presence With Organic SEO?

Published: October 5, 2023

Improve Your MATS Online Presence

In an increasingly digital world, Multi Academy Trusts (MATs) face a unique set of challenges. From attracting prospective students to engaging with parents and stakeholders, MATs must establish a compelling online presence. One highly effective way to achieve this is through the strategic use of Organic Search Engine Optimization (SEO). In this article, we will explore the vital strategies and techniques that MATs can employ to enhance their online visibility and ensure they reach their target audience effectively.

Improving your MATS Online Presence With Organic SEO

As the digital landscape continues to evolve, organic SEO has emerged as a powerful tool for boosting online presence. Organic SEO focuses on optimizing a website to rank higher in search engine results pages (SERPs) without relying on paid advertisements. This is particularly important for MATs, as it can help them stand out in a competitive educational environment.

1.      The Role of Keywords

Effective keyword research is the foundation of a successful organic SEO strategy. MATs need to identify and target the keywords and phrases that potential students, parents, and stakeholders are likely to use in their online searches. This process not only improves the visibility of your MATs’ website but also ensures that it ranks for the right queries.

2.      Audience Research

This is a challenging task to do when you do not have an audience to ask questions. But if you have even a small loyal audience, you can ask them some key questions, such as:

  • What do they like?
  • What they do not like?
  • What do they want to see more of?

Their answers should help you adapt your school website to those needs and create a better online presence.

3.      Quality Content Optimization

Content is king in the world of organic SEO. MATs should invest in creating high-quality, informative, and engaging content that caters to the needs of their target audience. This could include blog posts, articles, videos, and other educational resources that showcase the institution’s expertise and commitment to quality education.

Find new content that your audience will like and publish in creative ways that help your website be engaging, attractive, as well as current. Your audience research will help you with this task.

4.      Update And Optimize Current Content

If you have had a website for a while and an audience, then you may have older content that may be out of date. Refresh that content and bring it up to date. Remove or edit sales pitches that can turn many of your audience members off.

Other improvements can be to enlarge previously shorter posts to add new and important information. If you have lists on your website, make them longer and more comprehensive.

These changes should engage your audience more and keep them on your website longer.

5.      Do An Onsite SEO Audit

What this audit does is help you clean up your website making it easier for search engines and your audience to read. The audit helps find duplicate pages, improper direct or indirect chains, broken links, URL structure, and much more.

Once these problems are resolved, search engines can read your website and rank it properly. Also, you want to see how fast your web pages load. If they load up in 3 seconds or more, it is time to speed that loading time up.

6.      Technical SEO and On-Page Optimization

Technical SEO involves fine-tuning various elements of your website, such as meta descriptions, alt tags, and header tags, to enhance its visibility in search results. On-page optimization, on the other hand, involves optimizing individual pages for specific keywords, ensuring that search engines can easily index and understand your content.

7.      Link Building Strategies

Link building is another essential component of organic SEO. MATs can enhance their online presence by earning high-quality backlinks from reputable websites, educational organizations, and industry-related platforms. These backlinks signal to search engines that your website is a trusted source of information.

8.      Recreate Your Homepage And Navigational Tools

A user-friendly website is not only vital for retaining visitors but also for SEO. Google and other search engines reward websites with good user experiences. MATs should focus on mobile responsiveness, easy navigation, and quick loading times. A well-organized website with clear calls to action can significantly improve user engagement and satisfaction.

This should be done with your audience in mind. Making the home page more attractive, and easier to read helps deliver a stronger online presence. Plus when you make the navigation simpler to use, your visitors should find it easier to navigate and to explore your website.

When the homepage is unattractive and hard to use, then your audience will not like reading your website. Make these changes to get your audience to like them and you should see an improvement in your online presence.

9.      Investigate Your Competitors’ Websites And Strategies

Getting motivation from what other people are doing is a great way to update and upgrade your website. See what they have done and then try similar approaches to your website.

Plus, you can get motivation from those companies outside of the MATS sector. Every little bit of research can help you improve your MATS website and gain a bigger online presence. Here are some areas to research:

  • Search result rankings
  • Social media
  • Paid ads
  • Local directory profiles
  • Email marketing campaigns

This investigative work will take some time but can be done quicker when you employ the proper SEO tools.

10.  Use Local Directories To Boost Your Online Presence

Even if your academy is not limited to your local area, these local directories can boost your online presence. Searchers can find information about your academy without going to your website.

Although you want them to come to your website, getting your information in front of people through a variety of methods is the best way to get known and build searches for your website. Plus, the local directory will have a link to your website to make that search easier.

It takes time for any and all SEO strategies to build your online presence. This is not something that will happen in a day or two. You need to trust your strategies for the long haul and give them time to work.

After a while, if they are not working, make your changes.

Some Final Words

If you are not ready to handle a MATS website design for your academy, or it is a bit over your skill set to do, contact our company. We have the experience to build a great-looking website that will be multi-academy trust website compliant along with building your online presence through organic SEO.