For many people, your school’s website will be the first time they ever properly ‘interact’ with you. You always need to give the best first impression. Despite this, many schools do not have a decent website. It may be difficult to update, have poor support from the website designer, be too costly to run, or it may look outdated. If your website falls into any one of those categories, then it may be worth considering switching website provider.
The problem is that while you may be wanting to switch website provider, you might have a few concerns. For example, you may be worried about losing content, downtime for your website, and ultimately disruption to your parents. Therefore, you want that switch to a better provider to go smoothly.
This is a guide that runs you through everything you really need to know about planning, transferring, and ultimately launching your new website.
Step 1 — Review Your Current Website Contract
We’ll assume that you already have a website provider you want to leave. So, before you can leave, you’ll need to know what your website provider requires from you. So, consider:
- Whether you need to give any notice on your current contract.
- Whether there is a renewal date where you will be tied into a new contract.
- Whether there are any charges for leaving the provider.
- Determine whether you own and control the domain, website content, and any assets on the platform. If you don’t, contact the provider to see if there are any fees related to transferring ownership to you.
- See if your website provider will give you your content when you leave.
- Find out whether you need to move your email hosting and other services.
Most of this will be built into your website contract. Most reputable companies will help to make the exit as smooth as possible, including the transfer of ownership of your assets. However, this is something that you really do need to check.
Step 2 — Decide What Your School Needs From Its New Provider
Before you can search for a new provider, you need to decide what you need from that provider. This means thinking about the following:
- Determining what the issues with your current website are. Is it too old? Is it lacking certain features? Is it tough to update? Make a note of what you really need your new website to do.
- It is important that you seek a provider that makes it incredibly easy to edit your content. It should save time and effort, ensuring communication with parents and other stakeholders is simple.
- You should always opt for a website provider that provides ample amounts of support. You don’t want to be left with a website that doesn’t move with the times, right?
- Decide what your budget should be. Not only should you think about your initial budget, but also the ongoing fees for support and website hosting.
- If you run a school trust, then think about a website provider that will allow you to easily manage all your websites within that trust.
Step 3 — Compare Providers and Agree Responsibilities
There are quite a few providers for school websites out there. So, your first job is to narrow down your choices. Here are a few tips to help with that:
- See whether the provider has school website examples. It is important that these are school websites, as you need evidence that the provider has worked on your type of project before.
- Ask for a demonstrated of the Content Management System (CMS) so you can see how it works.
- Determine what the quote from the website provider offers. You want website migration, training, support, and on-going maintenance. If the quote doesn’t offer future support, find out how much it will cost.
- Ask who will handle the transfer of the website, domain name, etc.
- Ask how quickly the website can be online. Make sure that you get everything in writing.
You should spend a while ensuring that you get the right provider for your new school website.
Step 4 — Audit and Back Up Your Existing Content
By this point, you should have chosen a website provider. This means it is time to start auditing your content, and backing it up.
Keep tabs on all of the pages, documents, images, forms, etc. you have on your current website. You’ll want to note what needs to be updated, deleted, and where information is duplicated. At this stage, you may notice that a lot of your website is out of date.
You will want to ensure that you keep a backup of all your content before you ditch your current website provider. This includes content that you may not use again. It is better to have access to it, after all.
Step 5 — Plan Your Domain, Email and URL Transfers
Contrary to popular belief, switching website providers doesn’t mean you need to change your domain name or email address. You will almost certainly own the domain name. You just need to contact your current provider to find out how the domain name can be managed.
You should work with your new provider on switching the domain name to your new website. A good provider will ensure everything runs smoothly. This includes getting you set up with your new email accounts.
Step 6 — Build and Test the New School Website
At this point, your website should be in the process of being built. New content will be produced, old content transferred, etc.
The new school website will also have new forms, calendars, and other functionality built into it.
If you work with a good website provider, they will carry out ample testing for you. However, you may still want to test things out yourself. This means checking the navigation works, that the site works on multiple devices (especially mobile), and that the correct statutory content is there.
Always get approval from all decision makers in the school.
H2: Step 7 — Launch the Website and Train Your Staff
When your website is ready to launch, talk to the new provider about the launch plan. They will help you to ensure everything goes off without a hitch. This includes redirects to the new website, email services, etc.
It is important that you set up some sort of analytics on your website at the same time. This will allow you to track how the website is being used. If you are unsure of how to do this, talk to your website provider.
Finally, train your staff on how to manage the website, especially when it comes to adding new content.
Step 8 — Monitor the Website After the Switch
The final step is to ensure that everything continues to run smoothly after the switch. Make sure that there are no broken links, the forms work correctly, etc.
You should keep tabs on incoming traffic to your website. A drop could indicate a major problem.
We also suggest that you get feedback from staff and parents. They will let you know what is working with the website and what isn’t.
Choose the Right Provider
School Jotter is the leading school CMS provider in the United Kingdom. We only build school websites, and we do it well. Contact us today, and we will talk you through how we can help transfer your current website to a more modern platform. One built for the future.
