After achieving my BA QTS in Primary Education and English Language Studies in 1996 (at the seasoned age of 40), I didn’t feel qualified to teach much of anything. Despite going the ‘long route’ of a four-year teaching degree and having numerous courses on the best way to teach the curriculum subjects, I was only a subject knowledge expert in my degree specialism – English. Me teaching PE was a joke. Trying to corral a group of exuberant 10 and 11 year olds and teach them how to interpret scenarios through dance was a particular favourite (insert appropriate emoji here). Of course lack of self-confidence didn’t help and neither did having no behaviour management input at university. I was most definitely not a natural – I just wanted to teach those wonderful young people who had so much potential.
Does it even matter whether a teacher knows a subject inside and out? Just knowing enough to cover the National Curriculum is good enough – right? Anyone who’s watched a true subject expert teach a class knows the answer to that question. There’s something almost magical about having a teacher who really knows their topic. I grew up in the US and had subject specialists teaching me from the equivalent of KS2 upwards. Should the UK follow suit? Subject Leaders are super resources but your school may not be lucky enough to have a full complement. So what can a primary teacher do if knowledge is lacking?

Extra Training

If you’re lucky and your school has the budget, you might be sent on a course that will turn you into a subject knowledge expert. The trouble with courses is that many focus on skills rather than substance. I remember roomfuls of bored teachers being more interested in what was on offer for lunch than the course content. Ironic when you think we were there to learn teaching best practices. I also recall a four-hour course on how to coach football. Even now it makes me laugh. My secret weapon was to rely on the pupils who played footy for a team – they knew more about the offside rule and what constituted a penalty than I ever would.
The National College for Teaching and Leadership fund Subject Knowledge Enhancement (SKE) courses, which seem to be very worthwhile, according to a study carried out for the DfE. The trouble is that although these courses are widely available to trainees, there are only a few Teaching School Alliances in England that give access to existing and returning teachers. Another disadvantage is that a lot of the courses are aimed at secondary level, eg, biology, chemistry and physics. This means that existing teachers will be extremely lucky if they can find a relevant module and get the funding to attend.

Hacks

Hurray for the internet! In-depth, online research helped me throughout my twenty years of teaching. From lesson plans to how-to videos, whatever you need to know is out there. The only downside to researching topics is the time it takes. It’s bad enough planning lessons, marking and setting targets, without having to top up knowledge – even with PPA time. There must be a better way.
This could be seen as a long-term strategy but schools should take advantage of bespoke elearning content. Edtech developers work alongside a subject expert to create dynamic, interactive content. This not only relieves pressure on teachers who don’t know enough about a subject, it also cuts down on prep time. Once content has been created, it can be shared throughout the school and beyond. To make it more cost-effective, cluster schools could join forces to cover all areas and share content. This type of elearning content focuses on the visual learner and is highly engaging. As non-experts can learn from bespoke content, it will form the basis of a more confident blended learning scheme. Eventually, you may develop into a subject knowledge expert after all.

The sight of high school pupils sitting motionless with eyes closed is becoming commonplace in classrooms across the UK and beyond. The practice of meditation or ‘mindfulness’ is being taught to help children deal with stress and to help them focus. While some old-school educators may see this as an excuse for pupils to stop working and mess about, studies are confirming that the effects of meditation have numerous positive effects.
The practice of being mindful is generally attributed to Buddhism, although other forms of meditation are linked to Hinduism and Taoism. The practice of modern mindfulness tends not to be spiritual in any way. The purpose is to focus the mind on breathing and the five senses, letting thoughts drift in and out passively.

Research

Apart from psychological effects, physical changes take place in the brains of meditators. An eight-week Study by Harvard University at Massachusetts General Hospital found that grey matter actually increased from regular meditation sessions. The increase was sited in the area responsible for memory and learning. A study by UCLH discovered that people who regularly meditated for twenty years or more had better preserved brains than people who did not. While data on the effects of mindfulness on children is limited, an extensive meta-review compiled the results of 15 studies covering 1800 pupils from the US, Canada, Japan, Australia, Taiwan and India. They found an overall improvement in well-being, social and academic skills. Furthermore children reported higher levels of optimism and self-identity. Meditation appeared to help them cognitively as well, with improved processing, focus, memory and creativity.

Campaigns

The Mindfulness Foundation is a founder member of the NCB Partnership for Wellbeing and Mental Health in Schools and is running the Mindfulness in Schools Campaign. The Mindfulness in Schools Project is a charity who support the teaching of meditation in schools. They run courses for teaching the techniques to pupils from 7 to 18 year olds. Even adults who have never meditated can learn how to teach the techniques in just a few days.

Apps

There are some interesting and useful apps on the market, specifically aimed at meditation for young people. Smiling Mind is a free app that has been developed by educators and psychologists to help bring balance to people’s lives. There is also now Headspace for Kids, a subscription-based program that’s split into three age ranges: 5 and under, 6-8 and 9-12. The availability of apps means that children can choose a guided meditation that suits them. For those teachers who don’t feel comfortable leading a guided session, classrooms that use iPads or have a BYOD policy can have pupils plug in and just ‘be’. Schools could also easily create their own mindfulness programs and deliver them via a flexible VLE.
The message is that pupils find the sessions calming and focusing. They report that they consider their actions more, resulting in better behaviour. The overall positive effects aren’t just beneficial for pupils; the knock-on effect must improve the lives of teachers and parents as well.

You’re a school with an IT provision that’s the antithesis of state-of-the-art. Your budget is allocated and the money is burning a hole in your pocket. You’re itching to buy all those shiny, new computers, interactive whiteboards and software, and who can blame you? But before you start shopping, have you asked yourself (and your IT specialist) these questions about buying school tech?
Hardware

• Interactive whiteboard – with the most popular choices having been Smartboard and Promethean Activboard, most teachers now prefer to work with a conventional screen and projector using their own laptop or alternatively, they use the screen mirroring feature with iPads or smart TVs. It definitely seems the trend is moving away from expensive Smartboards, with their clunky software and screens that won’t stay oriented.

• PC, laptop or tablets? – although it could be argued that laptops encourage poor posture with the monitor so low, there’s no doubt that these portable devices facilitate sharing 30+ computers around the school, even moving outside when required. It also frees up the need for having a dedicated IT suite. While laptops are more powerful and have a much larger capacity, many children will be familiar with smartphones and/or tablets, so you may wish to consider a set of iPads as well. The wonderful array of educational and creative apps can make learning more engaging. Tablets can be used for independent learning, guiding reading and whole-class teaching.
• BYOD – One controversial movement that’s gaining popularity is allowing pupils to bring in their own devices. Not only does this free up more of your IT budget but pupils will feel more familiar with their own tablets or laptops. Of course there is the problem of batteries running flat and online security.
• Broadband – often neglected when considering buying school tech. Always go for a larger bandwidth than you anticipate needing. Determine if you’ll need as much upstream as downstream bandwidth and how much data you’ll use each month. The line speed and capacity must take account of educational and managerial uses, as well as communications, networks, operational systems and security (closed circuit TVs). With the move towards an ever-increasing percentage of content being delivered through a VLE, requiring numerous pupils to be online simultaneously, it’s more sensible to overestimate the school’s broadband needs.

Software

• Virtual learning environment – an essential item is your VLE, which needs to be adaptable and easy to use. Apart from buying the platform, many suppliers charge annual, per-user licence fees, which can eat up your budget. An alternative would be to opt for an open source platform..
• Website – every school should have a modern and multifunctional website to act as a portal for the school brand. An innovative solution would be to find a platform that integrates website with VLE. Buying a complete package can save money and make it simpler to use, with a single interface style.
• Content – teacher’s time is at a premium and designing effective content for lessons can be demoralising, unless you’re tech-savvy. There are content design companies specialising in the school curriculum, such as Webanywhere. They also have their Content Club, where for an affordable, annual fee, schools can have specific topic websites created. Once in the club, schools can then share their bespoke sites between members. So a cluster group could collaborate to have multimedia, interactive content to cover the entire curriculum.

Power in Numbers
And remember, before you accept any quotes and go off with your shopping cart, find out if anyone in your cluster group is looking for new software or hardware. If you collaborate with others, your negotiating power will increase when buying school tech.

According to research by Clare Campbell (2011), hard to reach parents are defined as those who:
“— have very low levels of engagement with school
— do not attend school meetings nor respond to communications
— exhibit high levels of inertia in overcoming perceived barriers to participation.”
Having greater parental / carer involvement isn’t just about helping at the bake sale; pupils whose parents actively engage with school attain more, so it’s vital to make that connection. Reluctant parents with low self-esteem cite their own negative school experiences for lack of engagement, so what can be done to encourage them to join in?

• Parent Profile

For reluctant parents and carers, it’s particularly important to find out what makes them tick. Do they have any outside interests? You might find they have a skill that the school could use, like speaking a second language or a talent for arts and crafts. Taking the ‘glass half-full’ approach and focussing on the parents’ assets will raise their self-esteem and build positive relationships. By getting to know the hard to reach parent, the school is saying, “You matter as much as your child.”

• Electronic Brochure

That’s essentially what a school website is but has the potential to be so much more. It’s important to have a site that reflects the school’s ethos and brand. Apart from essential information such as staff bios and Ofsted reports, your website should be the communications hub of your school. The calendar and newsletter should be continuously updated. Useful research data can be obtained through regular online surveys. Hard to reach parents would benefit from being able to securely access a portfolio of their child’s work.

• Connect

It’s vitally important to keep parents up to speed with what’s happening in school and with their children at all times. Poor communication, whether justified or not, is a common complaint from parents. Letters sent home in the school bag often go unread – assuming they’ve reached their destination in the first place. Chatting at the ‘school gate’ is beneficial but can be hit and miss. A more effective solution to sketchy communication is a school mobile app for parents. These apps allow parents to access the latest school news and important dates, as well as receive instant alerts such as an activity being cancelled. This saves time and improves relationships by keeping parents fully aware.

• Support Workshops

Supporting pupils with their learning at home is paramount, although some hard to reach parents feel ill-equipped, especially if their child has behaviour issues. Offering drop-in workshops during and after school is a way to bridge the gap, particularly if parents know their involvement can really make a difference. Workshops could cover basic numeracy and literacy support guidance.

• Storytime

It’s a sad fact that fewer children are being read to in the home. Shared stories help develop reasoning, imagination and communication skills, as well as an interest in reading and writing. Those pupils who would rather play computer games or watch TV need particular attention, as this is often a smokescreen for a feeling of inadequacy with reading. One way to encourage reading at home is to have a ‘Story Time with Parents’ initiative in school. Some children may never have heard their parent read a story, which can have a profound effect.

• Promote School Spirit

To encourage school spirit from the outset, set up a ‘boast board’, where teachers, governors, parents and pupils can post about what excites them about the coming school year. Regular blogging or podcasts can engage hard to reach parents by introducing topics they relate to. Posts don’t have to focus purely on what’s happening in school. It might be a discussion on different behaviour management techniques or it could be a recipe for paper mâché. Make it readable and keep it fairly light. School Facebook and Twitter accounts can be used to share your blog, raising the school’s profile. Social media is useful for school trips too, so parents can share in the experience and keep track of what’s going on.

• Outreach

Although this might be seen as a last resort, there are occasions when paying a home visit is necessary. This type of approach might be met with hostility from some parents, however if handled correctly, it can pay dividends. Keep it relaxed and friendly; ask for a hot drink if one isn’t offered, as it’s amazing how bonding can begin over a cuppa. Don’t be judgemental – the parent may already be thinking they’re in trouble. Take an interest and keep it chatty, eventually focussing on the child(ren). Hopefully the parent(s) will appreciate you took the time to visit.

• Speak Their Language

With an increasing number of immigrant parents with little or no English, it can be a nightmare getting them involved with school. Add to that any cultural differences that may preclude certain activities and hit a brick wall. The ideal solution is to ask for help from community leaders or other parents who understand the situation. These helpers should be able to start building a relationship for the school and encourage some form of involvement, however small.

• Ditch the Cattle Market Parents’ Evening

For hard to reach parents, parents’ evening is a dreaded event. They may feel unable to speak to the class teacher on their level, causing deep embarrassment. Having to mix with lots of other parents could make them uncomfortable, particularly if the school intake has a wide socioeconomic range. And as is the common practise in many schools, having the pupils’ workbooks on display can have a negative effect on parents whose children have below average attainment. If possible, schedule private consultations on different days for these parents. If you remove many of the uncomfortable aspects, they are far more likely to attend.

• What Do They Want?

This may seem an obvious question but is often omitted. What does a parent want from the school and for their child? What areas are most important to them? It could be attaining excellent SATs scores or it might be developing better social skills and behaviour. You might find asking this question opens up a continuing, positive dialogue with hard to reach parents, simply because no one else has ever bothered to ask them.

We bet you love your new multi-function school website, with it’s attractive theme to match your branding and its ability to act as a VLE. (PS. If it’s not multi-function, it’s not School Jotter.) All the content has been installed and you’ve uploaded the data to comply with  statutory requirements. Have you forgotten something? Apart from the more obvious information to have on your site such as the school’s contact details and a link to your most recent OFSTED report, there are a few more obscure items that you shouldn’t forget.
Bats and Balls
If your school receives the PE and Sport Premium Funding, you must show how you have or intend to use the money, as well as stating how this has affected your pupils’ involvement and attainment. Providing a larger and more varied range of equipment can help inspire children to become more active, which is a plus point for your school.

Governors Laid Bare
Not literally of course but it’s important to include details of governors’ financial and business interests on the school website. If they get a kick out of being part of a governing body and are on multiple boards, this must also be declared.
Attention or Detention?
Whatever strategies you’ve implemented to deal with challenging and unruly behaviour, these need to be outlined in detail. Parents will want to know how the school approaches bullying and any form of bigotry, which is in the news on a daily basis. This of course should be in keeping with your school ethos.
Levelling the Playing Field
Pupil Premium Funding may seem inadequate but at least it goes some way to helping schools provide extra support for disadvantaged pupils, in the hope they can reach similar attainment to their peers. Details of how and why this is spent, together with evidence of how it has helped disadvantaged pupils’ attainment must be on your school
website.
Touchy Feely
While you might think it’s obvious to prospective parents what your school is all about, it may not be. In any case, it’s imperative that you spell it out on your website. What values do you promote? Do you place most emphasis on academic attainment or pastoral care? As parents and carers browse school sites, most seek out a school’s ethos and values first, rather than the latest SATs results. Don’t just tell them what they want to hear; make it personal and relevant to your school, and your way of doing things.
Regardless of whether you think anyone will ever read the statutory requirements, they’re not an option. To see exactly what should be included, visit the Government website.

As a retired primary teacher I find it unsurprising that numerous studies show a gender gap where girls are significantly outperforming boys in literacy. One of the latest studies, commissioned by Save the Children, has found that the female advantage is established even before they step foot in the classroom. Understanding the Gender Gap in Literacy and Language Development was undertaken by researchers from Bristol University’s Graduate School of Education. Apparently in the 2014/15 school year, one in four boys were behind in language at age five and started Reception without being able to follow simple instructions or speak a full sentence. The report also states that for those children who start school behind, few will catch up.

Factors
While the gap appears to exist for all socio-economic groups, it was wider for those children eligible for free school lunches. Whereas the overall ratio was 25% of boy starters unable to answer simple “how” and “why” questions compared to 14% of girls, this escalated to 35% and 23% for lower income families. Several of the schools where I taught had ‘breakfast clubs’ before school, run by volunteers. It was a sad fact that this club was bursting at the seams. Whether this was simply due to poor time management by parents or because of economic factors, cereal and toast were gobbled up greedily. Once the children’s blood sugar levels rose, behaviour improved and they stayed on task longer. But where gender difference is concerned, evidence from the Save the Children study couldn’t definitively point to biological, developmental or social causes. An earlier study in 2008 by the Institute of Education (part of the Millennium Cohort Study) found that for both sexes attainment was better for children with two working parents, particularly if they held qualifications. Pupils in stepfamilies or with one parent had lower achievement.
Department for Education
The DfE produced a report in 2009 entitled Gender and Education – Mythbusters Addressing Gender and Achievement: Myths and Realities where they tended to refute most of the gender gap findings, however the evidence spoke for itself when it came to girls attaining higher in English. At key stage two, the gap is considerably wider for writing than reading but this is hardly news to me, as I repeatedly felt like I was hitting my head against a brick wall trying to get boys to write. The DfE say that increased provision has been made for Early Years practitioners to try and redress the gender gap but is it too little, too late?
Solutions
I recall an old study that maintained girls were better communicators because female babies tended to be carried facing inwards, whereas boys faced outwards. Facing inwards allowed babies to see their parents’ faces and be spoken to directly. They would learn to read facial expressions and understand nuance more quickly than if carried outwards. Somewhat controversially, the Save the Children study advocates treating boys more like girls. Girls tend to be sung to and have nursery rhymes recited to them. The researchers want to boys to experience this in equal measures, as well as having storybooks read to them and being given rewards for good performance. More creative activities such as painting and drawing are also seen as a way to help with cognitive development. But is it fair to lay all the blame at parents’ feet for the gender gap in attainment? Schools need to build a trusting relationship with parents and carers, working with them to promote the importance of one-on-one activities at home. Pupils need to be taught the value of being self-reliant and independent learners, which will raise self-esteem.
Role Models
There are relatively few male Early Years practitioners in UK schools. It’s more typical for men to teach at secondary level, with a view to obtaining headships. With so many single parent families where dad is seldom seen, a positive male role model is vital. In my last primary school they had no less than four male teachers out of 12, one of whom was in Early Years. This state school had some of the best behaviour I’d experienced and the male teachers certainly contributed to that. They provided a different caring style and allowed children to see a more natural gender mix, representative of society. Surely the DfE should do more to recruit male teachers into primary and particularly Early Years.
Methods of Delivery
There is little doubt that even the youngest pupils relate to technology, as it can be exciting and varied. In my KS1 class, while girls would often grab a book and sit in the reading corner, the boys competed for the two computers where they could play games, albeit with an educational objective. More provision should be made at Foundation Stage for pupils to have access to a virtual learning environment. Lower achievers could work through specially designed modules to help them catch up with language skills. As many schools may not have the funds to provide sufficient portable devices to use, a BYOD (bring your own device) policy could be introduced, so that pupils could bring in a tablet or smartphone from home. If boys are more reluctant to read and write, interactive storyboards and gamification could provide the catalyst needed to spark their interest. The beauty of BOYD is that any elearning content can be easily accessed at home as well as at school, hopefully encouraging parents to get more invested in their children’s education.

Captology is the study of computers as persuasive technologies. The term was coined by scientist B J Fogg, whose Persuasive Technology Lab is at Stanford University. He specialises in creating systems to ‘change people’s behaviour’ and while you might be thinking he works for a covert government agency, nothing could be further from the truth. In 2007, Fogg taught a course on the ‘Psychology of Facebook’ and his students designed apps that saw 16 million users in ten weeks, making a number of the app developers quite wealthy in the process. Persuasive technology is anything that encourages the user to modify their behaviour. This can be information or incentives delivered via websites, apps, mobile phones, games, etc. The question is whether persuasive technology is actually coercion or simply a way to encourage or motivate someone to act in a certain way?

Consumerism

Even something as seemingly benign as a website allowing you to stay logged in could mean you visit that site more often and even spend money. Amazon’s famous one-click ordering and same-day delivery make shopping fast and uncomplicated. Yes, you could shop around and find the same item for less, but this would mean logging in, adding the item to the basket, checking out and filling in your payment details. Amazon has made it mind-bendingly simple, which is why its shares perform so well. Getting points or cash back for using a credit card is another example of persuasive technology, as the consumer might otherwise pay cash for the item or not buy it.

Pressure and Guilt

How often have you acted under pressure? When you watch the horrific and tear-jerking ads for dying children in third world countries, what makes you pick up your phone and text a donation?

Even something as overtly positive as a fitness app can motivate out of guilt. They want you to believe you should be: lighter, thinner, stronger, fitter, more flexible. By using social media to compare results (similar to what weight-loss classes do) this motivates users to stick to diets or face embarrassment. It’s quite amazing how peer pressure alters behaviour. Opower’s home energy management software lets you compete with the energy consumption of similar homes but for the pinnacle in throw downs, you can now upload your utility bill to Facebook and compete with your friends. Baby Think It Over, an infant simulator, is aimed at stopping teenage pregnancies by taking the user through the sleepless nights and inconveniences of having an infant to care for.

Incentives

Many apps use incentives to change patterns of behaviour. Get Rich or Die Smoking is a clever little app that shows you what you could buy with the money you’re saving by not smoking. Kwit also tries to get users not to smoke but they use gaming and achieving levels as their rewards. Others give you daily words of wisdom or support from the community of addiction-breakers. How well they manipulate choices depends on what motivates the individual user.

Macrosuasion and Microsuasion

While an entire piece of software aimed at altering behaviour is seen as macrosuasion, smaller design elements within larger programs are classed as microsuasion. An example of this would be a school learning management system with a facility to offer praise or rewards for completing tasks. The function of the LMS is to educate and the incentive is designed to persuade. Webanywhere’s school web design, School Jotter, is no exception and with the Merits app pupils can create their own avatar with points earned. The more merits, the more they can customise their avatar or donate to charity. It’s behaviour modification but through positive motivation.

We cannot escape persuasive technology, as it permeates everything we do and experience, in one form or another. Whether it’s a form of coercion or free will is difficult to determine. Perhaps we all need to take a step back and ask who is pulling our strings?

Feel free to share and use our latest infographic, which shows some of the best School Jotter apps available in the UK and worldwide. We hope you enjoy it!

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Thousands of student apps are being released every month and it’s almost impossible for teachers to test them all in order to find out which ones are best for their students.

To help you with this, we compiled a list of the best School Jotter apps available in the market that really help students with their everyday learning as well as schools to promote themselves to parents.

#1 The Site App

What is it? – An app that allows you to easily build your school website and edit it at anytime from anywhere.

Features: Translates pages to any language
Analyse visitor numbers and page clicks
Display key dates in one place
Bespoke designs to reflect the colours and ethos of your school
Adding content and pages is quick and easy

#2 The School Merits App

What is it? – This is an online rewards system where you can reward pupils
for good work or behaviour.

Features: Avatar that represents each pupil online
Pupil progress reports can be generated and printed out
Avatar accessories. Add your own items for pupils to buy
Merits integrates with other apps from Webanywhere
School Merits is available to all schools, free of charge

#3 The Surveys App

What is it? – An online survey builder where you can create questionnaires for both inside and outside of school.

Features: Share surveys with pupils, parents and the community
Preset surveys
Emb surveys onto your school website
Create reports to see the responses to your surveys
Make your surveys more visual and easier to complete

#4 The Spellings App

What is it? – Create and share online spelling tests with lists for practice and revision.

Features: Create custom lists
Emb them onto your school website or any other website
Pupils can access spelling lists from anywhere

#5 The Portfolio App

What is it? – ePortfolio for pupils that can be used to display classwork online.

Features: An online space for pupils to share their work
Pupils can choose from a range of colourful backgrounds
Teachers can comment in any page, and give pupils feedback

To learn more about these apps and how they can benefit you and your school, get in touch with our experts at Webanywhere.

In 2012, the Hwb+ portal was offered to 1,600 Welsh schools free of charge, in the hope that technology could improve overall learning. The portal is built on Sharepoint, which is known for its excellent file sharing capabilities. Feedback has not been overwhelmingly positive however, so let’s look at some of the possible reasons for this.
CMS or VLE?
Both Sharepoint and open source LMS offer great content storing and sharing capabilities, however Sharepoint’s core function is as a CMS, rather than a VLE. While it can be configured to act as an elearning platform, this requires a significant amount of effort and expertise. An open-source LMS, on the other hand, is designed primarily as highly flexible that acts as a spine to your elearning programme, whether a subject is taught exclusively online or just occasionally. You can use it for delivering and assessing course content, interactive and collaborative activities, quizzes, reporting and much more. The Forum activity allows pupils to exchange ideas and get support from peers and teachers.

Flexibility
Sharepoint must integrate with the MS Office Sharepoint server platform, so won’t run on standard Linux or Windows, whereas open source LMS can integrate with different servers and open source software including Drupal, Joomla and Postnuke. Being open source means it is constantly being enhanced from plugins and tweaks from the supportive LMS community. It also uses multiple authentication systems (AD/LDAP/POP). A particularly extensible platform, it has the potential to do just about anything with the right input, so perfect if you have a techie on staff who likes to tinker.
Individuality
While a default template is unexciting, there are other themes provided so you can choose a more inspiring feel. Sharepoint has a more corporate look unsuitable for schools, particularly primary. Furthermore, all their sites are very similar and lack individuality. If a user is unfamiliar with Sharepoint, it can seem cumbersome and not very student-friendly.
Time Management
An open Source LMS integrates well with an existing MIS (SIMS, CMIS, etc) cutting admin time. With the Homework plugin, teachers can upload an entire block of homework ahead of time, with it being released at predefined times automatically. It can then be marked through the LMS interface. Pupils don’t have to worry about lost homework and parents can track how their child is doing.
Cost
Software with a per-user license fee, such as Sharepoint, can prove very expensive for schools, particularly those with a large enrolment. The beauty being open-source is that there’s no per-user fee, although it can be hosted and maintained externally if required. After going through a rigorous assessment for quality and value for money, Webanywhere became approved as an elearning platform supplier to the UK Government Procurement Service.

For an elearning solution for schools, we believe an open-source LMS is a far more intuitive platform than Sharepoint. It’s more cost effective and brimming with adaptability.

‘Change’, ‘innovation’, ‘a new way’, ‘paradigm shift’ – all these are familiar terms in the education technology industry. The pursuit of the new, the framing of a product as something different and therefore something indispensable is a recognisable marketing technique as companies attempt to both distance their own product from that of their competitors, make their product seem more desirable in the eyes of the user, and whip up excitement surrounding it.
But is this technique a particularly effective one when it comes to teaching, training and education?
After a decade working in the sector, there is something that has become very much apparent to me as I try to keep up with the newest curriculum, teaching fad or ‘essential’ bit of kit – education is an area that is seemingly in a constant state of flux. From government policy to classroom pedagogy, the rate of change is such that practitioners can often feel like they are running a race they are ever destined to lose, desperately scrambling to get a handle on something, only for it to irrecoverably transform as soon as they feel as if they have a handle on it.
In a sector where consistency and stability is such a rare commodity, is more change really what is needed?
There is a narrative that paints teachers and other practitioners in educational establishments as cripplingly hesitant when using technology, as holding back the inevitable onset of progress in the classroom, as preferring a chalk-dusted, Victorian model rather than the glistening chrome and neon learning area of the future. Undoubtedly, this can sometimes be the case, but I also believe that there is something else afoot. I see hesitation in using technology as a symptom of a more general malaise that may not be to do with technology at all. I label it ‘Shift-Fatigue’.
Shift-Fatigue is a malady suffered by those in education as a result of the unending process of change that they are subject to. An underlying anxiety brought about by uncertainty, a lack of enthusiasm in reference to something newly introduced as the (often correct) assumption is that it either won’t be there for long, or, if it is, will change into something unrecognisable and a cynicism regarding a newly introduced policy or tool; these are the effects of working in a sector that is defined by its rapid and often ill-thought-out revamps, reshapes and reforms at all levels. If teachers and other education professionals are overly cautious and hesitant, then there are some very solid reasons why that is the case, not least as a reaction to the working environment that they find themselves in.
What can be done to ensure that marketing doesn’t fall victim to these symptoms of Shift-Fatigue when trying to promote an educational product? If promoting the ‘revolutionary’ aspects of a product can be counter-productive, what is the alternative?
Perhaps marketing techniques need to go through a shift of their own. A movement from the more traditional techniques of emphasising a narrative that focuses on the uniqueness of a product, how there has ‘never been anything like it before’ and other statements that (if we are going to be truly honest) are little more than empty superlatives and hyperbole and a move towards highlighting aspects of the product that reinforce how it is dependable, will compliment and augment already existing practice, and will take very little time and effort to integrate is an approach that may not seem particularly ‘sexy’, but may be a way to swerve the Shift-Fatigue that educational staff may exhibit.
By offering stability, reliability and support, a product can set itself apart in a market where promotion is often in thrall to newness and a difference to what has gone before, readily perpetuating a way of thinking that educational professionals may be extremely wary of. Instead of trying to sweep up potential users in the excitement of yet another piece of technology or approach that will ‘change everything’ (yet again), going the opposite way, and presenting the product as something that is to be depended on in times of uncertainty, may help it to stand out.
In a sector where constant change has become the norm, a company that offers a change from change, a shift away from shifts and are innovative enough to leave innovation (or at least talk of it) behind could be well on its way to finding new opportunities.