Back in March 2025, Bridget Phillipson announced the introduction of ‘digital school profiles’. Something the government pledged would be a step towards making schools much more accountable for their actions. The aim of digital school profiles is to improve transparency in schools. Partly, to force schools to kick themselves up a notch in performance and, partly, to allow parents more information about what schools are available to their children and how those schools are performing.
Digital school profiles are nothing new, with Ofsted offering profiles online for schools, and various ‘ranking’ websites providing more information. However, the whole idea of the system devised by the government is to make the system much more centralised and, hopefully, better. Let’s see how it’ll work.
What are Digital School Profiles?
At the moment, it is not yet known what digital school profiles will entail. However, the basic proposal suggests that digital school profiles will aim to collate the information that, so far, has been spread across multiple resources. So, exam results, attendance, Ofsted reports, and any other important facts that a person would need to know about the school.
The idea is that parents won’t need to hop around multiple sites to find information about schools. They’ll find proper, up-to-date, information on a single website. The information should also be much clearer. This sort of accessibility will be fantastic as it will give parents useful information about how schools are performing.
Why is the Government Making the Change?
According to Bridget Phillipson, the purpose of digital school profiles is to offer a ‘significantly strengthened school accountability system’ coupled with raising ‘the bar on what we expect from schools’. Much of the idea of digital school profiles has been born from the amount of pressure the government has been facing to improve the state of schools in the country.
The government wants to make it easier to see which schools are performing well, and which ones leave a lot to be desired. By offering colour-coded judgements across multiple areas, schools (and parents) can easily see where a school is strong and where it is weak. This will, hopefully, signal a move away from single headline grades which can make determining where issues lie tough.
What This Means for Parents?
The main benefit for parents is that it becomes a whole lot easier to compare schools. Information will be much easier to read, and compare. This can be useful for parents who are fortunate enough to live in an area where their children can attend two different schools.
As we said, the data will also be clearer. There’ll be no bouncing between websites, trying to analyse the reams of information available to come up with a comparison. The comparison will be very easy to decipher.
It should also be much easier for parents to determine what the strengths and weaknesses of each school is. No need to read though loads of complicated Ofsted reports (although, they’ll still be available).
What This Means for Schools
Schools will have much better visibility of their performance data. This can be good or bad, depending on the school. Schools will just know information about how they are performing will be much, much easier to access.
Schools will have to work even harder to ensure that their websites are up to date and Ofsted-compliant. With the introduction of digital profiles, there is a much greater focus on ensuring that schools share the right information. All data on the school’s website needs to be clear and match any official profile.
How School Jotter Can Help
Here at School Jotter, we know just how much schools can have on their plate. While digital profiles are good news for education, it can be tough to stay compliant with the new rules. This is especially true in the early days. This is why School Jotter wants to help.
We can offer Ofsted-complaint website management, ensuring your school stays on top of ever-changing digital profile rules. We can ensure that all key performance information is displayed in parent-friendly formats. We can also ensure that parental engagement with your school’s website is far higher too.
Our team can help keep the link between your school website and Department for Education profile seamless, ensuring that parents can quickly find all the information they need.
Digital School Profiles Explained
New digital school profiles benefit parents in allowing them to have far greater clarity about how schools are performing, ensuring fairer comparisons between schools. Schools will have all their data front and centre, giving them far greater accountability. Hopefully allowing them to show off their achievements, or drive themselves to improve.
Digital school profiles are new, and schools need to stay on top of things to ensure they stay compliant with new rules. This means having a quality website designed. Get your website Ofsted-ready with School Jotter, ensuring that you spend less time keeping your school’s website complaint, and more time focusing on improving education in your school.
