If you manage a school website, by now you will be aware of the importance of Search Engine Optimization (SEO).  SEO not only helps to improve the quantity of traffic to your school website but also the quality of your website.  People however seem to have a common misconception that school websites do not require SEO and it is more relevant for other institutions and organisations. However, if you look at the search data, you would easily disapprove of this fact. 

With 3.5 billion searches made everyday, it can be safely concluded that these search trends should not be ignored. But the question is — is it possible to constantly keep up with these search trends and frequently update your website? 

The simple answer is yes, if you intend not to hurt your organic traffic.  Search trends help you understand and deliver the most effective and user-friendly content for each of your queries. A robust SEO optimisation strategy takes time to show results and when it does, you will be able to reap its benefits for years to come. 

1. Utilise location-based search strategy

Google My Business (the listing on Google search that shows your location and contact details) was created with the intention of helping customers engage on Google for free. The primary objective was to help small and medium-scale businesses connect with their potential customers across Google Searches and Maps. 

For most schools, the common statement is, “Everyone knows my school, why do I need this?”

But the fact is optimising Google My Business shows your school name up on the search even when a user doesn’t know you exist. 

For example, a parent who is new in the area where your school is situated, might simply key in the phrase, ‘best high school + location in the search engine. For that parent to find your school, you need to be on the Page 1 search results. And we very well know from historical data that very few people visit the second page. Having an up-to-date Google My Business listing can assist with this.

Another significant point to be noted here — Google detects the searchers’ location from the IP address. Even if you don’t include your region in the search, it will automatically deliver them local results including Google My Business listings… 

2. Comprehend the search intent for educational institutions 

Most search engine users these days are impatient. If they want their search to include specific results, they will use the related long-tail keywords. Now the real challenge is understanding those keywords and search terms so you can optimise your school website accordingly. 

In other words, the more content you have on your website that is related to the search term, the better are your site’s chances of ranking higher in the search results. 

3. Optimise for different regions 

It’s not just enough that your GMB account and site pages include only results for the physical location where you are situated. 

Some parents who have not entered your location in their search will not be able to find your school and they may not even be aware that you are already pulling students from their areas. This holds true for most schools that are located outside main cities and towns. 

What you need here is a regional landing page strategy. 

The most common approach to creating regional landing pages are highlighted below: 

• Define the targeted area

You need to start by defining the area that you are targeting whether it is a specific region, city, county, etc. Then mention the key landmarks or work a bit into the history of the region. 

• Geo-specific keywords 

This is in fact the most important point to consider when you are creating a location-based landing page that will specifically give you the local hits you need from your local population. The formula is quite simple — mention [type of school] in [region or location] or [location] in the content you have on your website. 

For example, 

• Primary school in North London 
• North Yorkshire secondary school 

• Consistency 

Irrespective of whether you are creating one landing page or 10, the look and feel as well the style and tone of each page should be consistent. If you are a larger institution, it’s a good idea to come up with a style guide with specific branding colours and guidelines. 

4. On-page optimisation 

This is the process of doing everything on your website that could help to instruct Google to deliver you to page one. You should take on-page quite seriously if you want the search engines to reward you with the first page visibility. 

Let’s take a look at some of the best practises you may want to follow in your quest to rank on the first page:

• URLs: Google has very clearly stated that URLs help them understand what the page is all about. In order to optimise the URLs: 
  • Include the primary keyword in the URL
  • Place the keyword to the left side of the URL
  • Keep the words that define the URL as real as possible
  • Keep the text simple and sweet
  • Use hyphens between two words 

• Meta titles and descriptions:  Page titles are one of the most important on-page SEO factors. Both the meta title and description are important for the search engines to understand the purpose of the page. 
• Header tags: These tags serve an important function for the SEO of your page. They have a direct impact on your page by:
  • Making it easier and more enjoyable for your users to read the page
  • Providing keyword-rich context to the search engines for your content
• SEO writing: This typically implies that the content is written in a way that it is loved by both humans and the search engines. 
• Keyword cannibalisation: Targeting many pages for a specific keyword can cause keyword cannibalisation and that could have potentially disastrous results for your SEO efforts. If you have multiple pages on your website ranking for the same keyword, you’re actually competing with yourself and that’s not a good on-page strategy to follow. 
• Content audit: This is a vital mistake made by most content authors and editors. They keep on creating new content, but never bother to revisit or update their existing content. It’s absolutely essential to do content audits on a regular basis. 

5. Mobile page loading speed 

In the real world, speed kills but it is not the same in the digital world. If your page doesn’t load fast on your mobile, the internet will kill your rank. 

Waiting for a page to load in its own sweet time is a frustrating experience. There are quite a few ways to reverse this experience:

• Utilise the wide range of free marketing tools available to make quick fixes to your content. There are a few tools that can compress images to a fraction of their size. 
• Limit the amount of media you include in your posts and pages. To ensure optimal page load speed, you should maintain a ratio of 75:25 for text to images. 
• Make sure you have a prominent call to action (CTA) and the size of the CTA button should be at least a bit larger than your thumb. 

Final thoughts

SEO like anything else requires the right amount of knowledge, skills, patience, and consistency to produce the desired results. The opportunities are unlimited and as the search engine volumes grow, it will become more important than ever to keep working on your SEO efforts.

Multi-academy trust (MAT) websites play an integral role in establishing the online presence of the schools they are associated with. The website provides crucial information regarding the trust and the new schools that can join the Trust. 

One of the major benefits of a new school joining a Trust is that they get to be a part of a beautiful website that reflects their critical part in making the Trust successful. 

Before we gain further understanding into what makes a great MAT website, let’s understand some of the benefits it can bring to a MAT:

• They guide the public perception of the MAT and their schools as authoritative and authentic sources
• They identify each school as a member
• They act as a source of information for the visitors from a trusted referral link
• They help to maintain consistency in design across multiple schools
• They are able to complete the design and development of the subsequent websites quite easily
• They prove to be cost-effective for MATs that would like to have a group of sites for their different schools

With an increasing number of Trusts willing to expand their services and make people aware of the advantages and benefits they have to offer, it becomes all the more important to make your Trust stand out from others. There are several ways to achieve this goal, but the best way would be to start with your Trust website.

Here are a few factors you may want to consider before revisiting your Trust’s website design: 

1. Offer an amazing visual experience 

People find it easier to connect with sites that help them navigate the site easily and access information, which is otherwise difficult to find.

There are plenty of styles that would suit the objective that your Trust wants to establish in the market, from professional photography to animated illustrations and video backgrounds. These all can be featured cohesively on your website to convey the brand and vision of your Trust. 

2. Deliver an outstanding user experience 

User experience plays an integral role in a MAT website. People will always remember experiences that saved them valuable time and access information without any hassle. 

Some of the user experience elements can look really trivial but you will be greatly surprised at how these are often ignored in the design stage. Also, it can be really frustrating for a user to navigate endlessly through the website to find one piece of useful information.

3. Represent the brand of your Trust on the web

Your personal brand has a great impact on every aspect of your organization. It dictates how the vision, personality, and values of the trust are communicated to its stakeholders. 

In fact, people will remember your Trust for a long time if the website is able to reflect the values and beliefs of your trust rather than just simple information.

To ensure you’re fully representing your brand, there are key pieces of information you should always have on your Trust website, including

• CEO and Leaderships team bios
• Information on member schools, including links to case studies and websites
• Your Trust USPs, values and ethos
• Latest news – what’s happening at your Trust right now?
• Recruitment information for both new schools and staff – with all of the great design work you’ve done and the way you’ve represented your brand, who wouldn’t want to join your Trust?

4. Adopt good social media practices 

Search engines are not the only way through which people will be able to find your website. In order to gain maximum exposure for your Trust, you should also have a prominent social media presence. And for that, you need to create a robust social media content strategy for people to find you on the web. 

5. Gain positive ranking through SEO

You can have the most beautiful website and the simplest of navigation, but it will be of no use if people are not able to find your Trust’s website. And Search Engine Optimization (SEO) will increase the possibility of your website appearing in the search results. 

 

Conclusion 

As mentioned earlier, there could be a thousand ways to make a great MAT website, but the most successful will be the one that is able to tell a unique story and make a great first impression. 

Remember that great design is not just about incorporating pretty on-screen elements, rather it is about making sure your design is accessible and offers a great user experience. This will also help in a better understanding of your MAT brand. 

The team at School Jotter has worked with dozens of MATs to create a range of great website experiences. Get in touch if you’d like to find out more.

Since the pandemic, visits to schools for prospective families have been minimized.  These might continue again in the future, but there may still be many people who are wary of visiting lots of schools in their local area.

Rather than visiting schools, families are now deciding on the potential school for their child: predominantly online. It’s no surprise that your website has to do the heavy lifting when it comes to communicating the value of your school.

Photographs and videography are the first impressions a school can make on its potential suitability for families and students.  

Visuals are hard-wired into our brains as humans. People are 55% more likely to remember information when it is paired with the related image. Research shows we process images 60,000 times faster than text. What do you think of first when I say “Tesla”, not its features but the car itself (or in the same cases, I made you remember Elon Musk!)

If you want to make a strong first impression and create a deeper emotional impact; hiring a professional photographer is a necessity. 

You have to accept the fact that your school is a brand which attracts the right families. Photography and videography can assist in getting your message out to them!

We spend a lot of money creating quality education for students, meet-ups, and professional training for teachers and mentors. Why do we overlook to showcase the value we contribute to the lives of our students?

Here are three important reasons to quit wasting your time and opt for professional photography and videography right away!

 

1. Photography showcases authenticity

We know the Friday drawing classes are for creativity and fun. And, students love each bit of it. A trained photographer, like a trained teacher, will do their best to get that message across. They will help you capture the natural spirit of the school and facilities. Moreover, a photographer who is used to working with kids, has the right skills to make them feel comfortable and at ease.

It’s a great way to show prospective families how much students and teachers love their time together. Instead of telling them in three long paragraphs about the quality of life you provide for your students, it would be more effective if they could see it in a one-minute video!

 

2. It easily demonstrate your values

Photographs and videos not only “showcase” the activities students and teachers are doing, but they will also demonstrate how happy students “feel” while doing those activities.

It will help you capture their excitement, as well as the bond they have with their teachers or classmates. This simple image will demonstrate the ambience of your school!

Pro-tip: Most photographers avoid shooting on special occasions. Doing a shoot on teacher’s day, for example, would not be the best choice. Since it will not help them capture students their true selves.

 

3. Photographs will help you tell the story of your school

When you think about your own school, What is the first thing you remember? The classroom, the building right? Because places hold history.

Every school and campus is different and has a unique story to tell. Whether your school has that one wall painted in blue or its culture is centered around history or modern art. What makes it stand out?

Photography and videography will evoke the personality of the school. This a low key method of demonstrating how the faculty and students are part of this unique environment. It will always remain part of their personal history. 

Pro-Tip (part 2): Photographs are not only a vital aspect of your website, but they also play a role in your branding. Documents, newsletters, invitations, and school events should all have the same brand consistency.

 

We’ve learned the value of professional photography. Now, the next step is to find the right photographer for the job.

And, let’s be honest, this could be quite a bit of a task. Finding a talented photographer that can accurately capture the soul of your institution, meet your deadlines, and stay inside your budget is no easy task! 

You can go through 1000 portfolios and spend your valuable time figuring out the right photographer. Or you can ask our experts at School Jotter!

Being an educational organization and having designed and delivered over 6,500 school websites to our customers, we are committed to find the best fit for your school.

Reach out to us today for your school’s brighter future tomorrow!

Did you know it takes about 0.05 seconds for a user to determine whether they choose to stay on, or leave your website? You heard it right! 

Though it’s a common saying, “do not judge a book by its cover”, when it comes to your website design, it is almost always subjected to an extreme level of snap judgment that may influence any perceptions of credibility.

If you are new to website design or are unsure about what will make an impact and help to increase parental engagement for your school’s website, here are some basic design mistakes that you should avoid.

 

1. Using stock photos

Photography is one of the most critical elements of good school website design. Using stock photos or bad quality images can dramatically impact the value associated with your school website. If you intend to use stock photos at all, then make sure they are of high quality and realistically express the emotions you have in mind.

2. Too many menu items

Researchers have concluded that when too many menus or options are given to users, the human mind tends to get confused and is not able to take the required action. Not something you want to happen with your school website.

For example, if your website has too many menus on multiple parts of your web page or multiple dropdowns under each heading, it is less likely that your user, in this case, the students or parents, will find the information they need. In such cases, the user will quickly skim through the menus or sections and will immediately leave the page if they cannot locate the appropriate information.

Related to menu items, there is another design mistake that often needs the designer’s attention — invisible navigation menus. If the visual cues are missing from the breadcrumbs, your user may struggle to find where exactly they are on the website or where they want to go next.  

 

3. Long pages

A school website serves many audiences — alumni, teachers, current parents, students, and prospective parents. The competing needs of the different types of audience compel many schools to overload their website with too much information that often extends to several pages and needs to be scrolled to access the complete information. This often leads to the parents missing out on critical information and causing a lot of confusion.

When building pages on your website, you need to use the most relevant and important information that must be conveyed and offer an option to either download a PDF for more information or contact the school to have queries resolved.

 

4. Keeping old / no longer relevant content

Continuing from the above point, keeping content that could be archived is one critical mistake website admins often make.  Content should be focused primarily on the current requirements of the target audience. Other information, for example, news and updates dating back several years, doesn’t hold relevance for current parents and should be removed and updated from time to time. 

 

5. Not being mobile responsive

According to Statista, until January 2021, the total number of active mobile internet users in the UK was approximately 65.32 million.

The most common mistake made by many designers is that they design a school website keeping in mind only the desktop version and bringing in the mobile version as an afterthought. Clearly, if you do not design a website keeping the mobile view in mind, you’re definitely ignoring a major portion of the audience and site traffic.

Instead, you should evenly weigh your desktop and mobile view considerations from the start of the project, this will definitely improve the user experience on your school website. Even the new mobile-friendly algorithm from Google provides an additional boost in your website rankings if it is mobile-friendly.

 

6. An old design

School website design has moved on a lot in the last few years. Ordinary home pages are oh-so-boring and outdated. Some designers also make the mistake of working on the design and the website copy separately. Designing the website first or creating the copy? This is kind of that world’s chicken and egg kind of question — who came first?

When looking for a design, make sure you choose something that stays relevant to the times and choose a theme template that has a modern look and feel. Making the site effective is more important than just focusing on the beauty aspect of the site. Text-heavy pages are a big no-no and over usage of graphics isn’t recommended either.

Another advantage of modern themes is that they also come with user-friendly navigation which helps both the parents and students to easily access information without worrying about what to click next.

 

7. Image resolutions too high or too low

Photos or images are an integral part of the website design process but if the image resolution is too high or too low, that can have an opposite impact on the user experience. 

When uploading images to your site, you should always look at the pixel dimensions. For a horizontal image, you should use at least 1024 pixels and the standard resolution for web images, also known as screen resolution, should be 72PPI. 

 

8. Too many images in slideshows

You might have seen many websites that have attractive images as slide shows or carousels, they might look really appealing, but they can detract from the crucial information you want your website users to find.

The Usability Guru, Jakob Nielsen, performed a test on a couple of users where he asked them to spot a particular deal on washing machines which was mentioned in one of the most prominent slides on a site – due to the number of slideshow images, most of the users missed that information. Thereafter, he concluded that image carousels get ignored. Notre Dame also performed a similar test and the result got them 1% action only on the first slide.

Even in the case of school websites, parents or students really do not have sufficient time to scroll through hundreds of images to find one specific piece of information. 

 

9. Avoid bright or hard to read colors for text

As rightly said by Tim Berners-Lee, the inventor of the Web, “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Some of the most common accessibility mistakes that you can make when choosing a website design include background and font colour combinations, not providing a visual focus on certain elements on the website, missing alt text on images, or including link text that does not provide sufficient detail.

When you choose your next website design, pick a company that has incorporated web accessibility in its platform.

 

10. Overuse of scrolling text and animations

When the question of adding animations to website design comes, contemporary users like you might instantly like the idea of seeing some movement on the website and hence adding animations. Now if the animations are user-triggered then it does a good job in bringing in the desired impact. But using too many animations or movements could negatively impact the functionality of the website by slowing it down, and especially so when you open it on your mobile devices.

Again, additional and unintentional horizontal scrollbars that often pop up in otherwise responsive websites can also ruin the look and feel of the website and can slow it down tremendously.

 

Final thoughts

While designing a school website, it is critical to always keep your target audience and brand image in mind in every step of the design process. If you can reconcile the two, you will have a beautiful product that will be loved by all.

Designing a school website or any other educational software undoubtedly requires thorough expertise and relevant experience and with School Jotter guiding you every step of the way, you can get your website or app up in no time. Contact us right away to discuss how we can help you bring your vision to life.

Ensuring your school’s website is mobile-friendly is more important than ever for the new academic year.  But what does that actually mean, why does it matter and how can you get it for your school?

What is a mobile-friendly website?

Making your site-mobile friendly simply means ensuring that your existing website will shrink down when it’s viewed on a mobile-device, e.g. a smartphone or tablet. All important information, contact info, key pages, images and even videos or animations, should be easily readable in this smaller format, and your design should translate well to mobile too.

Why is a mobile-friendly website important for schools?

More searches on mobile:

With searches on mobile devices having overtaken desktop for many years now, you want to make sure that all-important information about your school, whether for existing parents, or potential new families, is all available with ease.

Visibility on search engines:

For the last few years Google’s search algorithms have given great prominence to sites which are mobile-friendly, so a mobile-friendly web design could mean you appear higher in search results. This could be particularly important at this time of year, as parents are potentially looking for schools to send their children to. 

How can I check if my school’s website is mobile-friendly?

Google’s own Mobile-Friendly Test is the quickest and easiest way to see if Google considers your web design to be suitable for mobile users. You simply enter your web address, and within a few moments Google will run a test on your site and present you with your results. Your website will be determined to be mobile-friendly (or not) and you will be given additional resources and information to learn more about the subject.

In addition to this it’s also worth taking a look at the website yourself on your own device, and consider, can you see and read all of your important information clearly.

What if my school failed the mobile-friendly test?

At this stage it’s important for you to speak to your website developers. If you haven’t had a new design for several years, then you should seriously consider investing in one to help make it easier for parents to see all the good things your school does.

Depending on the complexity of the design you want, a new website can take anywhere from just a few days, to several months to complete, but moving forwards, you should have a website that is much more accessible for more people.

If you’d like to find out more about a mobile-friendly website for your school

Our team of experts would be happy to help.  Contact us and a member of our team will call you back.

Your website provides a vital link between staff and parents, school and home – or at least it should. There are so many templates schools can use to build a website quickly and easily but many of these could be outdated. They can often look old-fashioned and may be hard for parents to find their way around. So if you’re considering a new website for your school, how can you make sure to build a site that you can be proud of? Here are five key factors to consider. 

Web statistics

Why do people come to your website? Website statistics tell you how many visitors you’ve had, which pages they visited, how long they’ve spent on each page and much more. Once you know what people are looking for, you can make sure key information is easy to access. But you can only do that when you know the stats – so make sure your website design company offers access to them and presents them in an easy-to-understand way (Webanywhere does this! [https://www.schooljotter.com/school-websites/]). Use this data to identify the information that is viewed the most and structure your website in relation to the traffic – reducing click rate.

Easy navigation

There’s nothing more frustrating than a website with poor navigation, especially when you’re using your smartphone or tablet. If we can’t find what we want straight away, we generally give up and go elsewhere. This is the same for parents, if they can’t find something in 3 clicks or less, they are likely to get frustrated and call the school office for information. Make sure you have a simple navigation structure that makes it easy to find key information. Again, choose a web design company like Webanywhere who provide simple, straightforward navigation tools.

Keep it ‘above the fold’

Imagine a newspaper, folded in half. Where does the editor put the biggest, most important headline? On the top half of the front page, above the fold … And that’s the most important area of your website too. Think about what you want visitors to do when they land on your site – subscribe to a newsletter, request a prospectus, download a form? Put that CTA – call to action – on the top half of your homepage, and it’s the first thing people see – and the first thing they are likely to do. 

Keep it updated

There’s nothing worse than being out of date, yet so many schools’ websites look like they’ve not been updated for years. A fresh, modern design using your school colours and badge gives visitors a great first impression. It’s not all about looks though – make sure your key information, like contact details, staff directories and term dates, are up to date too. It’s also vital to keep updated with ofsted requirements, such as keeping evidence of current and previous curriculum – a website is the perfect tool for this.

Encourage repeat visits

Finally, encourage people to visit the website by adding new content on a regular basis. Newsletters, field trip reports, photo galleries, a calendar and a blog all help you connect with parents and keep people coming back. 

We’re running a competition to win a free mobile app for schools across the country. All you have to do to enter is get your pupils to create a design showing how they would like your school app to look. We’re accepting 3 designs per school so why not get every class involved, pick your final designs then send them through to marketing@webanywhere.co.uk.

Free 30 day trial School Jotter Mobile App

The School Jotter app pushes information straight from your websites through to parents’ phones, using push notifications, so they’re always up to date with what’s going on in your school. This saves time, increases parental engagement and can even help you go paperless, with integrated newsletter and notice functions.

All entries must be submitted by 14th February 2020 for your chance to win!

Click here to download the entry form

Your school website provides the first impression to potential pupils, and it’s also a requirement to make sure it’s complying with Ofsted standards.
Ofsted will often review a school’s website as part of their inspection, so it’s essential to ensure it’s up to date, easy to use and appealing to visitors.
To help you reach the high standards inspectors look for, here’s a handy checklist of things to do to make sure your school website is the best it can be.

Your school’s name, contact details and ethos

Communication is key, and easy contact between parents and the school is something Ofsted will look for. Make sure your website’s got:

• Your school’s name presented clearly
• The ethos, aims and values of your school
• Postal address
• Telephone number
• Name and contact details of your headteacher
• Name and address of the chair of the governing body
• Name and contact details of the member of staff who deals with queries from parents and members of the public
• Name and contact details of your special educational needs coordinator

Your school’s admission process

It sounds obvious, but you need to tell people how to apply for your school in a simple and concise way. There’s no point confusing potential parents and pupils; it’ll just turn them away from your school. Be sure to include:

• Your selection criteria
• Your school’s admissions number
• Details on arrangements for disabled students
• How parents can apply
• Details of your oversubscription criteria

Behaviour and suspension/exclusion policies

Ofsted wants to see that your school can both teach and discipline students. Include:

• Your school’s behaviour and bullying policies. Also make sure they comply with section 89 of the Education and Inspections Act 2006
• Details of your school’s exclusion policy

Equality and accessibility objectives

A school should be an environment in which everyone should feel welcome and like they can succeed. Make sure you’re laying out a clear plan on how you’re making students of all ethnicities, sexualities, genders and backgrounds welcome.

• How your school is fighting discrimination
• Your school’s equality objectives
• How your school complies with the public sector equality duty
• How disabled students are involved and helped in the curriculum
• How your school provides physical access to disabled students

Performance tables

You have to advertise your school and tell people why they should send their children there. There’s no better way to do that than showing the quality of education parents can expect.

• Key stage 1+2 results – average standards of reading, writing and maths as well as the percentage of students who have achieved higher scores
• Key stage 4 results – percentage of students who have achieved a grade of C or above in English and Maths. Also, include the percentage of students who have gone onto higher education, training or employment
• Link to national performance tables

Content management apps such as School Jotter can be a great tool to help make sure your website is up to date and complying with Ofsted standards. School Jotter can help you create and manage your website in a streamlined way, so you’ll easily be able to make a website that’s both appealing and easy to use for parents, pupils and other members of the public, but also will get you a good score from Ofsted.
For a more extensive checklist on extra things you can do to improve your school website, have a look at this.

Schools need funding. It’s a fact which transcends politics; when you’re dealing with our children’s futures and the security of the next generation, you need to make sure they have all the resources they need to succeed.
That’s why fundraising is so essential to the quality and upkeep of schools. With inadequate government funding, it often comes down to the parents to prop up their local schools, and even a small donation can go a long way.
However, it’s not as simple as just asking people to give you money. Schools need to make sure that when raising funds, you’re being accessible and understanding.
So take a look at your website. Is it easy to navigate? Is it welcoming and easy on the eyes? Does it have all the information a visitor might need to be presented in a digestible way?
Creating relationships with your pupils’ parents is important, and in the modern age of the internet, a school website is often the first thing a mum or dad will see. Make sure you’re giving a great first impression.

Make sure your website operates cross-platform

The best websites have a design which works across multiple platforms. If parents are using their phones or tablets, they need to be able to navigate around your website just as well as if they’re on the computer. If your goal is to raise money, after all, you have to take into account that people – especially parents – are busy and always on the go, so might not have a laptop on hand.
There’s nothing worse than a website which is poorly formatted for a smaller screen. It’s instantly off putting and aggravating to visitors if they don’t have immediate access to a computer screen.

Use content management systems like School Jotter

School Jotter is an ideal app for schools trying to improve their website. Used by over 3000 schools nationwide, School Jotter can help you create a unique website customised with features that suit your needs. Have you ever seen a website that has left you impressed with its design, and makes you want to keep clicking? That should be the aim for any school website to entice students and potential donors.
School Jotter isn’t just for website creation, either. You can make school surveys, polls, quizzes and even content to help improve your pupils’ spelling.

Organise fundraising events

Fundraising isn’t just about parents sending you money through a website. To truly engage with parents you want to go above and beyond, and with applications like School Jotter you can organise events online. The app for phone can send notifications, too, so it’s a lot more convenient than sending out newsletters every month or trusting the kids to tell their parents!
Want to host a fundraising event at the school? Put it on your website and it’ll automatically update to the School Jotter app, so your pupils will never miss a beat. Some schools try to get creative with their fundraisers, and it’s something parents appreciate. Go the extra mile in your events: maybe a Britain’s Got Talent-themed talent competition, a Halloween costume contest, or even a cook-off. The more you appeal to your pupils and their parents, the more successful your fundraisers will be.
So, make sure you’re not neglecting your school’s online presence. In a world where we spend on average 24 hours a week online, schools have to adapt with and take advantage of the vast changes to how we communicate with each other. Used well, you can increase admissions and donations to better the education of the next generation.

The humble mobile app has transformed numerous aspects of daily life.
Our social media apps give us the freedom to chat with people all over the world in seconds. Our banking apps let us manage our finances at any time, any place. And gaming apps keep us entertained on buses, trains and in waiting rooms.
But school mobile apps have even more to offer: they provide schools with streamlined ways to stay on schedule, communicate with parents and educate pupils via interactive tools. Any designed to help pupils learn may be downloaded on a parent or teacher’s smartphone as an educational aid.
Many school mobile apps are available today, so how do you know which are the best?
We’ve picked the top 8 below.

#1. School Jotter – School Web Design and Mobile App

School Jotter’s CMS is a complete solution for schools, empowering you with the means to update your website, add content, advertise vacancies, manage CVs, communicate with staff through text messages and more.
The School Jotter mobile app is an excellent complement to the CMS, providing parents with various features and information. They can:

• keep up to date with the latest school events
• view calendars
• read newsletters
• check out galleries
• view maps
• see what homework has been set
• complete forms on the school website
• take part in surveys
• book appointments for parents’ evenings
• send free instant messages

This helps parents stay informed of their children’s school’s latest events, keep in touch with teachers and much more.

#2. Duolingo

Educating primary-school children on a second language can be a real challenge, but Duolingo helps to make it simpler.
It has been called the ‘best language-learning app’ by The Wall Street Journal and is (perhaps best of all) free! Duolingo is designed to help users learn multiple languages, including:

• English
• Spanish
• French
• German
• Italian
• Dutch
• Russian

Duolingo makes learning new languages fun and interactive, utilising quizzes and bite-size lessons. This school mobile app is available on Google Play and iTunes.

#3. My Study Life

Staying on top of homework, exams and special occasions at school is difficult for young children, but My Study Life aims to change that.
This isn’t just a calendar app — you can use it to:

• see when work is due
• view when exams will take place
• set reminders for classes and unfinished work
• create timetables to reduce the risk of missed deadlines

My Study Life is a helpful app for schools, helping staff and pupils alike stay focused on tasks without confusing dates or classes. It’s available on Google Play and iTunes.

#4. Khan Academy

This free app is well worth looking into, providing access to a huge catalogue of videos and other learning resources across many subject areas.
You can use Khan Academy to:

• watch over 10,000 videos and explanations on maths, economics, history, science and more
• make education more interactive with over 40,000 questions
• try exercises and read articles on countless topics

Khan Academy gives teachers and children a vast catalogue of information, serving as an educational aid when studying a huge range of subjects. Achievements can be unlocked for a touch of gamification too, helping to engage pupils.
It’s available for download from iTunes only.

#5. Quizlet

Quizlet is a learning app based around flashcards, with multiple functions. This can be used by pupils as an aid to learning and practicing for tests through all years of primary school, as well as for teachers brushing up on subjects.
Quizlet offers the following features:

• prepare for tests and exams with the Learn section
• check your memory using Write
• share flashcards with other users
• implement custom audio and images to reinforce learning

Quizlet is free for the first seven days of usage, and multiple paid versions are available with additional functions. You can download it from iTunes and Google Play.

#6. WolframAlpha

WolframAlpha refers to itself as a real-life counterpart to the powerful computers seen on Star Trek, offering information on a massive variety of subjects using cutting-edge algorithms to create answers / reports.
Apple’s Siri is used in some aspects of WolframAlpha. This app can help with:

• elementary maths
• algebra
• astronomy
• geology
• animals
• plants
• dinosaurs
• climate
• calendars
• weather
• geography
• oceans
• historical figures
• linguistics

And much more!
WolframAlpha is an impressive school mobile app that to benefit teachers in the classroom and pupils at home. It’s not free, but its low cost and real potential makes it a worthy investment.
You can find it on Google Play and iTunes.

#7. Math Motion: Cupcake!

Many children struggle to learn maths, even at the most basic levels. Not only is the work itself difficult, but just the prospect of studying maths can be incredibly intimidating.
Math Motion: Cupcake! is a colourful, fun mobile app designed to help pupils develop their maths skills by running a cupcake business. It educates through such tasks as:

• fulfilling orders
• working out the cost of every cupcake
• paying loans back

Math Motion: Cupcake! shows how important maths is in everyday life in a practical, more engaging way. This app is available on iTunes only, for a modest price.

#8. Star Walk

Space is a fascinating subject to study at any age, but particularly in primary school. Today’s children have access to countless exciting resources on space, stars and astronomy, and Star Walk is a great way to help them learn.
Using Star Walk, you can explore the sky in real time, identifying planets and constellations using just a smartphone. It allows you to:

• locate and discover facts about celestial bodies
• study an astronomical calendar to find when eclipses, meteor showers, full moons and more will occur
• use the Time Machine feature to look at sky maps of the past and future
• explore the night sky with Night mode, making the app more comfortable to use

Many more features and functions are included, making Star Walk an indispensable aid to educating children on astronomy. It requires no internet connection.
You can download Star Walk from iTunes and Google Play for a small cost.

Each of these school mobile apps can help teachers, pupils and parents in a specific way, whether that’s building a reliable schedule, exploring historical events or even learning another language.
They’re simple to use and compatible with an extensive range of devices. Prices are generally kept low too, to suit schools on diverse budgets.
Have you used any of these apps, or do you have others to recommend? Let us know below!