“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin

The scope of mobile apps lie beyond shopping, gaming and binge watching. Thanks to school apps, parents can now stay connected to their child’s school via mobile. This ensures they never miss out on any important information. Let’s glance over some of the benefits of school apps.

• Dispenses news and updates related to events, class timings, schedule, courses, competitions and much more
• Serves as a quick reference point for events calendars, school policies, news etc
• Promotes events, sponsorships, fundraisers, volunteer services to reach out to more parents

After assessing the wide-ranging benefits of school apps, let us take a look at some of the criteria for establishing a school app.

Top 5 criteria you need to consider 

The way we learn and teach has undergone a sea change in the post-pandemic world. School apps have bridged the gap between teachers and learners, creating a simpler and engaging learning experience.

Here are the top 5 factors you need to consider as you set out to create a robust and multifunctional school app:

1. Reach out to parents

Your school app should facilitate the process of reaching out to parents. Ensure the process of registration and login are safe and secure for parents. The content should be streamlined for your targeted audience. Thus, parents ought to be able to view the latest updates relevant to their child’s class or year group.

2. Provide up-to-date news, letters and integrated calendars 

You should be able to share the latest school updates and notifications so that all stakeholders are kept in the loop regarding the most recent school news. Another key aspect is the use of integrated calendars for keeping key events and reminders easily updated so that users never lose sight of important events and notifications.

3. Mobile forms for absences and other feedback

Mobile apps are a great opportunity to gather responses straight from parents. Within seconds of launching an app a parent can have notified school administrators of sick days and other absences. Forms can also be setup for feedback on recent events, or anything else you can imagine. Allowing parents to us mobile forms means parents won’t all need to call the school at the same time in the morning, saving time for parents and teachers.

4. Relive memories with school gallery

Create a dedicated gallery section on your school’s website where you can share photos from events throughout the year. This will evoke a sense of nostalgia and belonging for the existing students. Moreover, newer students and their parents will get a glimpse of all the events and activities of the past couple of years. A walk down memory lane will make your students cherish those moments even more.

5. Make it user-friendly 

What accounts for a significant and purposeful app experience is the quality of interaction between users and the app. School apps ought to focus on creating simple yet effective UI interfaces that are easy to navigate and appeal to the eyes.

A clear layout, well-designed digital tools, readily accessible features allows users to focus on the task at hand instead of getting distracted by unnecessary features or elaborate layout.

Conclusion

The needs and demands of education are going through a transition phase, especially in the post-Covid era. In the process of prioritising the needs of students, teachers, parents and administrators, let’s not forget the massive utility of a school app. No matter what your goals are or what your budget is, a mobile app is undeniably an invaluable asset that’ll benefit your school in the long run.

When it comes to building and maintaining a website, you must conduct thorough research before getting started. There are several features to look for, ranging from a server location to website security. Your website provider’s facility can make or break both your and your website visitors’ experience.

6 questions you should ask your school website provider 

Before you choose a website provider for your school, you must ask certain questions. This way, you can avoid problems such as frequent downtime, inadequate bandwidth, etc. Here are the six questions you should ask your school website provider before opting for their service.

1. Questions about the timeline

You wouldn’t want your web development process to be delayed. But at the same time, it is tough to determine how much time it takes for your website provider to get your site up and running. So, the first question you must ask your site provider is “How long will your new website take to develop?”

Also, make sure you clarify everything related to migration services. It might happen that over time, you decide to change your host. Ask your provider if they charge any money (if yes, how much) for migrating their clients’ websites.

Also, ask your website provider if you would be assigned a project manager to handle the everyday maintenance and management of your CMS (Content Management System).

2. Accessibility

The next thing you should ask your website provider is whether your site would be compliant with ADA and be easily accessible to people with certain disabilities. Simultaneously, ask your provider if they would prepare a mobile responsive website that works well on all types of devices.

The last thing you would want is to spend hundreds of dollars on a website that doesn’t work on mobile devices. That would be a waste of money.

Additionally, make sure that parents can access their personalised portal through your website’s CMS. This would ensure enhanced audience engagement that would put your school ahead of its competitors.

3. Website support

Now, this one is crucial. Ask your website provider about their customer service hours. Also, clarify if there are any differences in service levels. If there are different service levels, it is often possible that your provider might charge an extra fee for extensive customer support.

That’s why you should ask upfront about what happens when and if you require advanced technical assistance. It’s better to stay prepared ahead of time.

4. Vendor reputation and track record 

Obviously, you would want to hire someone who has the necessary experience and amazing reputation for handling projects like yours. Ask them how long they have been providing services in the education sector.

Ask them if they have any experience working with schools or districts similar to yours. If possible, ask them to provide some details of their previous clients in your sector whom you can talk to about their experience.

5. Data security

Encryption is one of the most important methods for keeping data safe. Your website provider should be committed to providing you with dependable, effective security measures, which they can do in part by encrypting passwords to ensure password privacy. Ask them if they offer HTTPS encryption.

Using HTTPS, businesses can assure that traffic is encrypted and hence unreadable by potential hackers when transmitted over a secure connection.

6. Flexibility, scalability, compliance

It’s easy to feel overwhelmed while trying to figure out what kind of bandwidth a web server provides. In simple terms, bandwidth refers to the speed at which data may be sent from a website to your computer.

With this in mind, always look for a provider that offers plenty of bandwidth. So make sure you ask your website provider about the infrastructure specifications they would provide you. Ask them how fast they can help scale your website.

Final word

It’s more crucial than ever for your school to find the correct website provider to compete in today’s fast-paced world fueled by the internet. Your school website serves as the foundation for your school communications. Make sure you hire a reputable website provider who can ensure that your site stays up and running, no matter the circumstances.

Arthur Howie a solution architect at Webanywhere talks about the launch of School Jotter 3 and the history behind School Jotter’s development. School Jotter 3 is our 3rd generation platform for school communication and community management. You can manage your website and mobile apps with School Jotter 3. We have focused for a number of years on re-writing School Jotter from the ground up. Listening to our customers we have enhanced the user experience to make School Jotter faster and easier to use. School Jotter 3 has adopted some of the latest web technologies to ensure you are ahead of the curve.

The History

The original Jotter Mobile app, as part of the School Jotter 2 suite of products, was a ground-breaking innovation which changed the market for school mobile apps. The app was deeply integrated with school’s websites and provided a real benefit to parents and schools alike, namely that content could be shared directly into the pockets of parents, instantly, and for a far cheaper price than traditional printed letters in school bags.

The original app was deployed at more than a thousand schools, and used by hundreds of thousands of parents across the United Kingdom. The app has met with acclaim with more than 3,400 reviews and has averaged 4.6 stars across both the Apple App Store and Google Play, and could be found amongst the Top 20 educational apps on the App Store.

Since its launch in 2016, the app has been improved a number of times. The original concept of many separate apps was changed and apps combined into one, benefitting parents with children in multiple schools needing only a single app to access all of school life. Features such as direct messaging were added, and even a unique video-calling option was developed to support remote education during the height of the COVID-19 pandemic.

 

The Opportunity

Our investment in the School Jotter 3 platform presented an opportunity to take stock of the success and consider feedback, both the good and not-as-good, that we received from the parents and schools who used the original mobile app. 

As we began the School Jotter 3 project we were able to factor in the mobile app from day 1, whereas with School Jotter 2 we had to bolt on the mobile app functionality after the platform had been in use for a number of years. This allowed us to change the way that content is built within the new School Jotter 3 content modules and syndicated to both the website and the mobile app.

Logins by Default

One of the core differences is that we now require logins for all users of the apps. This change was done to ensure that the app would work consistently for all users and to provide the best long-term user experience. With the School Jotter 2 app, logins were optional, however, we found that this could confuse parents who might miss messages as they did not realise they were not logged in.

Our approach is akin to Facebook – you log in to the app and then remain logged in until you want to log out or switch to use a different phone. If you are logged out you will see the login box, which is clearer to a parent than showing a padlock in the corner of the home screen. This decision was the result of many discussions as we were aware that this requires a little extra setup initially.

To ease the onboarding of parents we have switched to generating registration codes, using MIS data, rather than requiring schools to set up and maintain usernames and passwords. These registration codes can be sent to parents as letters by mail merge (or via a text-messaging platform) and parents are then free to register with their own email address and a password of their choice. This also simplifies password resets as parents are in control of their accounts.

Modern Design

A new app was a new opportunity for a redesign, again giving space for us to rethink the choices we made the first time around. Our new design strives to give parents clear and immediate access to the information they need, while still keeping enough branding so that our customers feel it is an accurate representation of their own identity and ethos.

When designing the new app we decided to take a content-first approach. This included a pared-down design that doesn’t distract from the content that schools are presenting to parents. Of course, the app still makes use of the school name, logo, motto, and colors – but in a way that is sympathetic to the content itself. In order to validate the designs we built the whole app using Adobe XD to prototype the look and feel of the app, and the feedback to this from customers and user groups was overwhelmingly positive.

As with all technology, the last 6 years have seen significant progress in terms of tools, trends, and evolving user expectations. In building the new app we aim to have taken advantage of the best progress made, and we intend to keep building upon this over the lifecycle of the new app for many years to come. Our new design allows us to make changes down the road without negatively affecting the branding, which we think is a better prospect for our customers.

Content Targeting

It is important with any communication tool to make sure that the right messages and content reaches the right audience; the opposite is also true – our lives are busy and hectic enough already without unwanted pings from irrelevant push notifications interrupting our days!

With the original app, there were settings for parents to opt-out or opt-in to categories of content, with categories being set up for year groups, classes, or anything else a school decided. This worked well in theory, however what was seen was that near-universally parents never changed these settings from default. This meant that parents received all the updates, even those which were not relevant to them and their children.

A key change in the School Jotter 3 mobile app is that content can be targeted to parents based on what is relevant to them, crucially – without any setup required by the parent themselves. We achieve this by allowing all content to be tagged as public or private, and being associated with a particular group or groups of parents. This works for the content that is shown within the app and for the push notifications which are triggered when content is added or scheduled to appear. By syncing data from the school’s MIS and linking up parents, students, and classes the majority of the ‘hard-lifting’ is automatically done by the system.

The Future

With the new mobile app being introduced at the very start of the School Jotter 3 lifecycle, we envision that the new app will have a longer lifespan than its predecessor. This allows us to take a long-term view on the roadmap of the product, and the app that parents use in 5 years will not necessarily offer the same features of the app today.

By building the mobile app in tandem with the new platform we can ensure that any new features added to the School Jotter 3 system can also be adopted in future versions of the mobile app. This could involve messaging, booking parents evenings or booking equipment, payments, or things which aren’t even on our radar yet.

We are excited and proud to launch the new mobile app and we look forward to schools joining us on the next major chapter of our School Jotter platform. To find out more or for a demo of our app please call us on 0113 3200 750 or email info@schooljotter.com.

Branding refers to the “image” associated with your product or organisation and how this “image” is strategically defined in the eyes of your target audience. Anything that makes your product unique forms a part of its brand. This includes the company’s name, logo, tagline, and website.

Now, how is branding related to schools? Well, irrespective of the industry type, a strong brand is an immensely valuable asset.

It draws attention to the amazing work your school is doing and enables parents to know what to expect from the institute. They can make an informed decision based on authentic information conveyed through smart branding. 

Let’s glance over some of the benefits of school branding.

●  Allows your uniqueness to shine through

●  Instils trust and confidence

●  Creates a sense of belonging

●  Allows students and staff to forge an emotional bond with your school

●  Marketing becomes seamless and organic

●  Attracts the most competent staff

Let us take a look at some of the top elements of a school website brand.

Top 7 elements of a school website brand

School websites encapsulate almost everything one needs to know about a school. They’re a storehouse of information, performing multiple tasks and catering to families, prospective staff, as well as meeting Ofsted guidelines.

Here are the top 7 elements for creating an successful brand that can tilt the scale in favour of your school:

1.   Brand Promise: Stand by what you say 

A brand promise states the school’s purpose in no uncertain terms. It serves as a guide for an effective marketing strategy and ensures you’re accountable for delivering a message that is at par with the customer experience.

Ensure your promises are genuine and backed by consistent performance. If there’s a discrepancy between what you promise and what you eventually deliver, your brand’s popularity will take a hit.

2.   Positioning Statement: When words ring true  

Often, it’s the short and simple phrases that linger for a long time. Trust those gripping taglines to sum up your school’s brand promise in the most memorable way!

Crisp and concise at two to six words, these statements resonate with prospective and existing families likewise. Besides “sounding good”, the taglines should be in sync with your school’s ideals and principles.

3.   Visual Identity: Seeing is believing

More recognition equates greater trust. Thus, elevate your brand stature by creating a strong visual identity with appropriate logos and colour palette.

This is one investment you won’t regret. Make your branding style guide easily accessible to staff and faculty through the school’s website. Back it up with a list of do’s and don’ts so that your brand’s image remains untarnished.

4.   Differentiators: What makes you different?

Besides the visual differentiators, try relying on quick facts, statistics, and infographics to put across your points. Visitors would be at ease recalling key facts from a sea of information. Sprinkle these statistics on the oft-visited pages of your website and watch the impact they create.

5.   Personality: Let yourself be heard

What you say and how you say it makes a lot of difference. As your brand is the truest reflection of who you are, be mindful of the tone and tenor of the language used to represent your school in the public domain.

Adhere to grammar rules and ensure there’s consistency in terminology and degree of formality. Different people from different backgrounds may contribute to your website’s content. The overall language should be aligned with the brand’s values and promises.

6.   Brand Communications: Convey and Connect

For communications to be effective and impactful, try adopting a multi-layered approach. Reach out to parents, students and your staff through newsletters, emails, contests, banners, notices on school boards. Keep an eye on details to ensure every time you communicate, it becomes a natural extension of the brand’s core values.

7.   Brand Story: Stories that stay with you

Once you’ve completed the above steps, it’s time to put out poignant stories that’ll generate positive buzz and bring in the right families. Here, testimonials come in handy.

A truly heart-felt testimonial has the power to appease anxious parents and affirm their faith in the school. Brand stories encompass newsletters, blogs, social media posts and almost anything you share online and offline.

Conclusion

A focused and consistent approach to school branding displays a degree of professionalism and shows how seriously the school pursues its standards of excellence.

With the right branding strategy, your school can stand out from its competitors and make a lasting impression in the minds of impressionable young kids and their concerned parents. 

Efficient website planning is the key to having a successful school website in today’s internet-savvy environment.

Whether you are launching a brand new website or revamping your existing one, a little bit of planning goes a long way in ensuring stellar results.

You can plan better, organise your efforts better, test drive user experience, and simply be confident in the final product that you put in front of the world.

Let us explore the 5 most important pre-planning musts you must adhere to when planning your school website.

Consequences and opportunities 

Planning your website in advance helps you recognize the consequences and opportunities that come with running a website. You can test out various elements of user experience as 88% of users are not likely to come back to a website if they have a bad experience with it.

Similarly, with over 55% of website views coming from mobile, it is important to create a design and structure that flows on all sorts of devices. Most importantly, you want to create a website that can be easily navigated by parents and students alike. 

By identifying the consequences and opportunities, you can work toward avoiding the consequences and capitalising on the opportunities.

Pre-planning musts 

There are many elements to focus on when it comes to website pre-planning. You may look at historical data, conduct surveys of the end-users, or consult with your team to get ideas rolling. 

We have come up with the 5 most pre-planning musts to include in your school website checklist.

1. Launch date 

The first order of business is to set a realistic launch date for your website. Make sure it isn’t too early or too late, but rather gives you sufficient time to prepare and test run the website to derive desired results.

Setting a launch date gives a purpose to the project. Everyone involved knows the deadline they are up against and they start working accordingly. 

2. Stakeholder buy-in

Stakeholder buy-in refers to getting all the relevant people involved in a process. For your school website, that would mean both your internal team and people from your executive team. Everyone coming together will bring crucial viewpoints to help create a dynamic website. 

Stakeholder buy-in can have a huge impact on getting the project up and running. As was the case with the University of Auckland when it set out to revamp its digital presence in 2016.

3. Deadlines 

Upon dividing tasks among different teams, you should also set deadlines to ensure that the project stays on schedule. The deadlines should be actionable, meaning they should cover the time the tasks would realistically take to complete along with some buffer time for contingencies.

4. Communication

Another important aspect of school website pre-planning is to establish communication channels between various teams. It is important to keep every team in the know-how about what the other teams are doing. 

Sometimes, tasks are shared between teams as well. For example, the content team cannot start working on the content structure unless they have the design layout from the design team.

5. Focused

As you create your school website, remember that the most important aspect to always keep in mind is to stay focused. It’s easy to stray toad including fancier elements into the design, but it is far more important to focus on the functionality of the website.

As a rule of thumb, keep things simple and realistic. Only add something if you think it will add real value to the website. If it doesn’t, steer clear from including it.

Conclusion

School websites are often the first point of interaction between many schools and their potential students or parents. It’s important to have a functioning and attractive school website in today’s day and age.

A little bit of planning before you get started on the project goes a long way in creating a website that serves every faction of your end-users. Be realistic and stay focused to create a stellar website for your school. 

Find out more about the series of webinars that will be hosted throughout the month of June. 

1. School Jotter website training 

Liam and Charlotte from the School Jotter Delivery and Support Team will be hosting this webinar and will cover the following:

• What you need to know about school website development 
• The journey of the School Jotter website
• Pre-requisites and things to consider before building a school website

 

2. Make Your Website Ofsted Ready

This webinar is significant for those who would like to make their website Ofsted inspection ready. It will be hosted by Lawrence Contreras, one of the most experienced Account Managers in the School Jotter team.

We will cover the following in this session:

• How to structure your website to help you achieve an outstanding grade in Ofsted
• How to make your website easier to navigate for current parents
• How to use your website to promote your school to prospective parents and staff

3. Improve online communication with parents

In this session, we’ll discuss effective online communication with parents. This webinar will be hosted by Sam and will cover the following:

• How your website can be structured to make it easier for parents to find relevant information 
• Why and how messaging is important for parents
• How you can use mobile apps to enhance parent communication
• How you can reduce admin costs and costs in postage, paper etc. to support a greener environment

 

4. How to attract new parents to your school

This webinar focuses on how to attract new parents to your school website. It will be hosted by members of our expert team and will cover the following:

• How you can represent your school brand and values to best attract new parents
• The basics of getting you higher in Google search results  — including, page copy, page descriptions, and Google My Business

 

We’ll have a further series of events in the new academic year — if you’d like us to cover a particular subject, please get in touch. 

55% of all page views in the year 2021 came from mobile devices. Mobile applications are increasingly being preferred by people over desktops as they are convenient and easy to browse. 

As a result, more businesses are opting to have their own apps in the market as a way to connect with people. Your school can also benefit greatly from an app of its own.

It is not only a platform to put all the relevant information about the school happenings, but it also provides a space for students, parents, and staff to communicate as a community.

Top 5 advantages of using an app in school

Mobile applications have played a significant role in shaping education in the modern era. They help make studies fun and engaging for the students. Parents can stay updated about the school activities with their help.

The entire community can get involved to improve education with the help of easily accessible apps. Here are some of the most prominent benefits it offers.

1. Keeps everyone updated with the latest information

The traditional methods of circulating information via newsletters and notice boards were not effective in reaching every student and their parents. Apps allow schools to truly reach out to everyone in the community to relay information.

This is especially important for time-sensitive events such as cancellation of classes or urgent meetings being held.

2. Promotes communication

With apps being highly accessible, parents are more willing to use them to interact with the school and other parents. They can share their experiences and help others out.

Things that earlier required meetings and the physical presence of people can now be accomplished far more effectively without needing the people to leave their homes.

3. Boosts parent-teacher engagement 

Apps allow parents and teachers to have transparent conversations about the students. Earlier, teachers had to mostly rely on students relaying a message to the parents and their direct conversations were mostly limited to parent-teacher meetings.

Now, parents can view things like attendance records and their ward’s grades and bring their concerns to the teachers at any moment to brainstorm solutions. 

4. Promotes involvement of the community

It becomes easier for the school staff to organize and host events with the use of applications. They can inform the parents about them and entertain their concerns on the app. They can also spread the word about events better.

Mobile applications make it easier for everyone in the community simply because they are convenient and easy to access. People are not as likely to miss notifications or messages on their mobile as they would be to miss letters and circulars.

5. Saves you time and money

It may seem counterintuitive that maintaining and managing an application regularly saves you money and time, but it is true. It serves multiple functions in one place and streamlines processes in the long run. You can save so much time by ensuring effective and speedy communication. 

For example, instead of printing newsletters, you can simply make them available on your app. It allows easier navigation than a physical newspaper. It also allows users to save stories to read later.

Again if you consider the school websites, they take a lot of time to load and open up. While an app takes less time to download and is much faster. It is an easier substitute to a website and ensures a single click access to most information. 

Managing aspects such as attendance is also easier digitally. You can track students’ records and analyze them to present insights into their performance. Not only do you save time, effort, and money, but you also take a step toward a paperless society with your school app. 

About School Mobile Apps

Having an online presence is a must in the digital age, apps simply help you create a functioning one for your school.

They are a boon as classes are held in an online setting. Moreover, they serve various other purposes such as opening communication channels between teachers, students, and parents.

People can stay up-to-date with the happenings of the school, clear their doubts, and voice their opinions conveniently with the use of applications. They give them a chance to contribute to the community.

For the longest time, websites for schools and educational institutions were more or less a place to put all the basic information about it. They were rarely a functional tool in the school’s arsenal that could help them much. 

With the rise of online teaching in the wake of the pandemic, websites are more important than ever in 2022.

Today, they are flexible, agile platforms that keep everyone from pupils to their parents in the loop and enhance the learning experience of students.

Let’s find out what wonders having a functioning website can do for your school.

Your school website — an essential marketing tool 

In the age of the internet, everything is online — people, businesses, offices — you name it. Your school website is often going to be the first contact people make with your school. Anyone who is interested in it would be going to the website to learn more about your school.

The website is an essential marketing tool to help you create a noteworthy first impression. You can immediately draw potential pupils and their parents by making enrollment easier. They can connect with you as well as learn more about you in detail.

As a website makes it easier to contact you, it directly impacts your admissions. It also helps in running the school and keeps existing students in the loop.

Benefits of having a school website 

Having a website for your school is a necessity now. It offers many, many benefits in the digital age. Here are some of the most prominent ones to consider:

Showcase your school online 

Websites are a virtually endless space to showcase your school’s accomplishments in a permanent way. Whatever your school has achieved — be it trophies or smiling students — it can be front and centre on your website.

It creates an immediate impact on the visitor. More importantly, It creates transparency about what a day in the life of your school looks like. You can connect with your community and show them what your school excels at.

Implement a long-term marketing shift

Many traditional schools are understandably intimidated by the idea of creating an online presence. Your website can be the first step in that direction. Social media, blogs, and newsletters can come after you get the hang of running the website.

In fact, your website is what every social media post and blog post would link back to. It helps in creating a seamless marketing shift to the online space.

Attract new students or prospective parents

Often being the first point of contact for potential students, websites play a huge role in attracting them to your school. They can see and understand what your school is like and if it is something they would like to be a part of. 

They can also research extensively and clear their doubts before they apply for enrollment, something that may not be that effective in physical settings. 

Allows open communication 

Users can find exactly what they are looking for on your website. You can initiate open, honest communication with them on topics of their interest. You may dedicate a page for forums where your community can interact in a transparent way with each other. 

Hire the right staff

Websites don’t just help you attract prospective students, they also help you hire better. People wanting to apply for various positions in your institution will get to know it through your website. It will give them. A glimpse of what working with you will be like. 

Way forward 

School websites are growing into a more functional role with the rise of online teaching. A practical website can not only be a showcase of what your school stands for, but also help in enhancing the learning experience of students as a whole. 

The way forward is to keep enhancing the websites to be helpful tools for the school, its pupils, and their parents. Focus on providing a comprehensive experience to the users and frequently updating the website to keep everyone in the loop. 

Just a few seconds into a website and people start judging. 

There are a lot of factors that you can monitor and improve overtime to get the most value from your school website. Among them are design, load time, content, navigation, and graphics..

If you are not happy with the current performance of the website, you may have already started researching ways that can improve your website. If that’s your story, you are at the right place.

Read on to know 6 key strategies that will help you get more value from your school website.

1. Go superior web design mode

Remember, the first impression does matter. 94 percent of the first website impressions are shaped by design. 

Website users make split-second judgments about your school, based purely on the appearance of its website. 

To stay up with the continuously changing expectations of modern-day website visitors and provide a seamless experience, aim to rebuild your website every three years. Stay fresh to stay young and attractive!

2.   Be mobile-friendly

While making your website visually appealing is vital, ensuring that the design shows up well on mobile devices is also important. These days, most websites receive roughly 50-60% of their overall traffic from mobile devices. It should therefore be your priority to opt for a mobile-first design.

If you are unsure whether to invest in a mobile-friendly website design, check the following data:

• A bad smartphone web browsing experience made 52 percent of users feel less likely to engage with a website.
• If a site isn’t optimized for mobile devices, consumers are 5X more likely to quit the platform.
• When visiting sites that aren’t mobile-friendly, 48% of users report feeling annoyed and disappointed.

3.   Ensure quicker load time

Today’s average web surfer expects all websites to load fast. As it stands, your site’s performance is a big factor to consider and improve if you wish to get the most value from your school website. 

As a general rule of thumb, if your website takes more than 3 seconds to load, 47 percent of visitors are likely to abandon it. 

The size of photos you use on your website can significantly affect the site’s load time. The way and where your website is hosted also plays an important role in website load time.

4.   Navigation should be simple

The way your school website’s pages and content are organized can have a big impact on its success. 

Websites with the right navigation structure will ensure that browsing through them makes sense for the average user. 

Here, your focus should be to provide a simple and enjoyable user experience, in order to ensure lower bounce rates and higher engagement.

5.   Make it search engine friendly

If you want your school website to show up ahead of your competitors on the search engine result pages, you better invest in SEO or search engine optimization strategies. 

While this particular strategy may not directly relate to the website experience, ensuring that your site is search engine optimized will ensure that your potential clients can locate you on the web. 

Even if you have the best school website in the world, it won’t matter if no one can discover you.

6.   Engaging and informative content

While an attractive design might entice visitors to stay on your site, it is the information and how you present it that ultimately helps you sell your message. Focus on the following two types of content on a website:

• Visual: Photos, graphic components, videos, and infographics are examples of visual content.
• Written: Calls to action, news, blogs, etc.

Remember, today’s internet visitors scan their screens rather than reading thoroughly, especially if they’re on a mobile device. Make sure you design your content appropriately.

We believe that the tips we have listed above will help you get more value from your school website and also help improve its functionality.