Your school website is the primary source of information regarding everything for parents, students, and future employees.  As a web design company one of the most common things you are expected to hear when taking up a school website design project is that it should be ‘easy to navigate’. 

But the most common question here is how do we create a site that is ‘easy to navigate’? Let’s explore a few things you need to take care of when designing the navigation structure of your site. 

 

1. Keep the design simple

As a designer it’s totally fine to come up with unique designs that can pleasantly surprise the users. But it is always safe to play safe with the navigation structure. If the users take too long to figure out what to do next — for example, struggling to locate the search button or figure out the Submit button for the Donation program — chances are they will abandon your site never to return again. 

2. Restrict the number of choices

When users look at your site menu, they should be able to easily skim through all the options available on your site. If users are overwhelmed with too many options and they’re not able to make a choice, their only option would be to leave your site. Hence it is recommended that you stick to eight or fewer menu options when designing your site. In case you have a number of buttons available, restrict yourself to include only three or four buttons. If the other departments force their choice on including every single detail on the header, take a firm stand. 

3. Limit the number of clicks 

When designing the site navigation, make sure to use dropdown menus under the main navigation menu. This will help the users to directly navigate to the page of their choice. The best part is that the users will also be able to navigate to a section that may be nested deep within without clicking on every single page. Another popular way of organizing the navigation structure of your site is by using a hamburger or navicon menu on the desktop that emphasizes the key items on the site. With this design structure, users find it easier to locate the deeply nested pages by simply hovering over the main page menu. 

4. Be consistent 

Your visitors, especially ones with disabilities, expect your site to be predictable. If the navigation is consistent across the site, it makes it easier for everyone to locate specific items within the navigation structure. When designing the navigation structure of your site, make sure you use menus and other navigation mechanisms that are consistent across all the pages. With items that are repeated in the same relative order ensure that you place the menus in the same place on every page. 

5. Ensure mobile accessibility

While designing the site, you need to make sure users are able to access all the pages, including the deeply nested ones, as easily on their mobile phones as their desktops. The most important aspect of working on a mobile-friendly navigation is to work with a company that understands the mobile-first design. This is important as the designer needs to take the different device experiences into consideration while working on the layout and navigation. 

6. Offer guidance to the users 

To make your site navigation successful, make sure you offer enough guidance by including featured links that you would like the users to visit. Including clear call-to-action instructions throughout the site works really well when you want users to take any predefined action, such as submitting a form or clicking a link to explore more.

To sum up 

Understandably, the requirements for each school are different. There are additional considerations that need to be taken care of by the design team while deciding on the navigation structure of the school website. We believe that following the guidelines mentioned above will be a great starting point for you. 

If you manage a school website, by now you will be aware of the importance of Search Engine Optimization (SEO).  SEO not only helps to improve the quantity of traffic to your school website but also the quality of your website.  People however seem to have a common misconception that school websites do not require SEO and it is more relevant for other institutions and organisations. However, if you look at the search data, you would easily disapprove of this fact. 

With 3.5 billion searches made everyday, it can be safely concluded that these search trends should not be ignored. But the question is — is it possible to constantly keep up with these search trends and frequently update your website? 

The simple answer is yes, if you intend not to hurt your organic traffic.  Search trends help you understand and deliver the most effective and user-friendly content for each of your queries. A robust SEO optimisation strategy takes time to show results and when it does, you will be able to reap its benefits for years to come. 

1. Utilise location-based search strategy

Google My Business (the listing on Google search that shows your location and contact details) was created with the intention of helping customers engage on Google for free. The primary objective was to help small and medium-scale businesses connect with their potential customers across Google Searches and Maps. 

For most schools, the common statement is, “Everyone knows my school, why do I need this?”

But the fact is optimising Google My Business shows your school name up on the search even when a user doesn’t know you exist. 

For example, a parent who is new in the area where your school is situated, might simply key in the phrase, ‘best high school + location in the search engine. For that parent to find your school, you need to be on the Page 1 search results. And we very well know from historical data that very few people visit the second page. Having an up-to-date Google My Business listing can assist with this.

Another significant point to be noted here — Google detects the searchers’ location from the IP address. Even if you don’t include your region in the search, it will automatically deliver them local results including Google My Business listings… 

2. Comprehend the search intent for educational institutions 

Most search engine users these days are impatient. If they want their search to include specific results, they will use the related long-tail keywords. Now the real challenge is understanding those keywords and search terms so you can optimise your school website accordingly. 

In other words, the more content you have on your website that is related to the search term, the better are your site’s chances of ranking higher in the search results. 

3. Optimise for different regions 

It’s not just enough that your GMB account and site pages include only results for the physical location where you are situated. 

Some parents who have not entered your location in their search will not be able to find your school and they may not even be aware that you are already pulling students from their areas. This holds true for most schools that are located outside main cities and towns. 

What you need here is a regional landing page strategy. 

The most common approach to creating regional landing pages are highlighted below: 

• Define the targeted area

You need to start by defining the area that you are targeting whether it is a specific region, city, county, etc. Then mention the key landmarks or work a bit into the history of the region. 

• Geo-specific keywords 

This is in fact the most important point to consider when you are creating a location-based landing page that will specifically give you the local hits you need from your local population. The formula is quite simple — mention [type of school] in [region or location] or [location] in the content you have on your website. 

For example, 

• Primary school in North London 
• North Yorkshire secondary school 

• Consistency 

Irrespective of whether you are creating one landing page or 10, the look and feel as well the style and tone of each page should be consistent. If you are a larger institution, it’s a good idea to come up with a style guide with specific branding colours and guidelines. 

4. On-page optimisation 

This is the process of doing everything on your website that could help to instruct Google to deliver you to page one. You should take on-page quite seriously if you want the search engines to reward you with the first page visibility. 

Let’s take a look at some of the best practises you may want to follow in your quest to rank on the first page:

• URLs: Google has very clearly stated that URLs help them understand what the page is all about. In order to optimise the URLs: 
  • Include the primary keyword in the URL
  • Place the keyword to the left side of the URL
  • Keep the words that define the URL as real as possible
  • Keep the text simple and sweet
  • Use hyphens between two words 

• Meta titles and descriptions:  Page titles are one of the most important on-page SEO factors. Both the meta title and description are important for the search engines to understand the purpose of the page. 
• Header tags: These tags serve an important function for the SEO of your page. They have a direct impact on your page by:
  • Making it easier and more enjoyable for your users to read the page
  • Providing keyword-rich context to the search engines for your content
• SEO writing: This typically implies that the content is written in a way that it is loved by both humans and the search engines. 
• Keyword cannibalisation: Targeting many pages for a specific keyword can cause keyword cannibalisation and that could have potentially disastrous results for your SEO efforts. If you have multiple pages on your website ranking for the same keyword, you’re actually competing with yourself and that’s not a good on-page strategy to follow. 
• Content audit: This is a vital mistake made by most content authors and editors. They keep on creating new content, but never bother to revisit or update their existing content. It’s absolutely essential to do content audits on a regular basis. 

5. Mobile page loading speed 

In the real world, speed kills but it is not the same in the digital world. If your page doesn’t load fast on your mobile, the internet will kill your rank. 

Waiting for a page to load in its own sweet time is a frustrating experience. There are quite a few ways to reverse this experience:

• Utilise the wide range of free marketing tools available to make quick fixes to your content. There are a few tools that can compress images to a fraction of their size. 
• Limit the amount of media you include in your posts and pages. To ensure optimal page load speed, you should maintain a ratio of 75:25 for text to images. 
• Make sure you have a prominent call to action (CTA) and the size of the CTA button should be at least a bit larger than your thumb. 

Final thoughts

SEO like anything else requires the right amount of knowledge, skills, patience, and consistency to produce the desired results. The opportunities are unlimited and as the search engine volumes grow, it will become more important than ever to keep working on your SEO efforts.

Does your school still use a paper-based diary to maintain the important dates and events? 

Understandably, shifting from old-school traditions takes time but if your school is not taking advantage of paperless solutions, such as an online calendar, it truly is missing out on opportunities to save valuable time. 

An online calendar is a significant tool that helps in not only keeping your diary organised but also makes communication easier and streamlines existing processes to make them more efficient. 

If that got you interested in using an online calendar, then take some time to go through the significant benefits listed below. 

1. It is sustainable 

With constant updates and communication around climate change, a sense of awareness has been created about being more responsible towards being sustainable and eco-friendly. It makes all the more sense to move away from paper-based solutions and adopt paperless solutions. 

Online calendars work best in reducing the digital footprint of your organisation as well as paper wastage. 

2. It is secured

A physical diary is always exposed to security threats owing to its nature of being portable and vulnerable. You might easily lose it or damage it, and there is no chance of it having a backup. 

With an online calendar, these challenges do not surface at all. You can easily link an online calendar to your email and also password protect it at all times. The best part is you can easily back it up on cloud to avoid any loss of data. 

3. It helps you save time 

With a physical diary, you have to keep on adding the meetings and events as and when they happen, else you might forget to appear at the right time. 

However, with an online calendar, you can save plenty of time by creating an event once and setting it up on a daily, monthly, or weekly basis by changing just a few settings. Also, if you have attendees for your meeting, they will get automatic updates if the meeting is cancelled or the dates are modified.

4. It is easy to coordinate

In the new normal of remote working, if you had to physically collate appointments from the calendars of different people, it could turn out to be a really tiring job and even more so if these people are working out of different locations. 

An online calendar is very convenient for the simple fact that it can be accessed from any location in the world and by anyone who needs access to that information. 

5. It integrates with other platforms

The best thing about an online calendar is that it can very well integrate with other platforms of your school, such as your school website and mobile app. 

If you would like the parents or students to access your online calendar, you can simply sync it with your internal system and the information available on your calendar will be made public. They will easily be able to see the dates of online events and other necessary information they need to access anytime. 

6. It enhances your productivity levels

Besides all other benefits, you can use an online calendar to boost your productivity levels. 

You can block dedicated slots in your calendar to complete the priority tasks within that time slot. You can either block time to complete an urgent school project or have dedicated one-on-one sessions with your students or other school members. 

Blocking slots also ensures that others do not send any meeting invites during that time or disturbs you with any unnecessary interventions. 

Conclusion

As you can see from the points mentioned above, an online calendar doesn’t just enable you to schedule your online events and meetings, but also acts as a time-saver and productivity enhancer. 

Start using an online calendar today to save your valuable time for handling the most critical functions of your business. If managing an online calendar is your only worry, then you can definitely take the help of School Jotter. 

The pandemic has disrupted everything in day-to-day life, schooling is no exception. With having to deal with so much at the moment when it comes to matters in and outside school, maintaining communication with parents can potentially take a backseat.

Effective communication with parents is especially important during these uncertain times and should not be neglected. It helps keep parents in the loop and their anxieties at bay. It lets them know the school cares just as much about their child’s well-being. 

Most importantly, when parents are well-informed of the happenings of the school, they can rest assured that the school is well-equipped to help the students adapt to the new post-pandemic lifestyle. In fact, they would be willing to contribute to it as well.

What are the options of communication channels? 

Thanks to the boom in technological resources, especially after the pandemic, there are several communication channels available. You have texts, emails, letters, and circulars for formal communication. The school website acts as a notice board of sorts as well. 

Then there’s the informal method of group chat and phone calls for urgent messages. Lastly, there are software and apps that act as an exclusive internal system solely focussed on information sharing.

Pick a few, not all

You can pick whichever option you like but don’t pick all. It’s simply a waste of your energy and redundant for the parent. They may even miss an important message or two thinking they are repeated messages if they keep receiving the same message on every channel. 

The ideal way to go about this would be to pick two or three channels at most. If the parent misses the message on one channel, they will receive it on the other. Make sure they are not similar channels as that would diminish the effectiveness.

Say, if they miss the message on the app, there is a chance they may also miss it on text as both are mostly viewed on mobile phones. Thus, the second channel of communication should be something like email or letters. Letters are received personally, and emails can be viewed on desktops and tablets as well.

Make sure the message is received 

Effective communication is a two-way street. You should strive to be available for the parents at all times. They should be able to reach out to you, clear any doubts they may have, and ask questions. This can be tricky given everyone’s busy schedules, but it is essential to make sure they are on the same page as you. 

Make sure they have understood a message, not just received it. Perhaps they can respond with something like ‘understood’ upon receiving any update. It automatically opens up the way for them to ask questions if they have any. 

Additionally, opt for shorter messages delivered more frequently instead of longer occasional ones. It’s easier to pay attention and respond to shorter messages and frequent communication creates a better sense of being in the loop.

Encourage input from parents

46% of parents say that they wish to support their child’s education better. They truly are interested in being active partners in their children’s education should they get the proper ways to do so.

To make them feel invited, begin by personalising your messages to them. Establish a positive and inviting tone with your messages. Invite their input but don’t force them into it.

Ask them about their child’s strengths and weaknesses. Ask them what kind of a support system they think their child needs, and how you can provide it to the child. 

Final words

Schools have come a long way in improving communication with parents, aided well by technological advancements. The next challenge lies in involving parents as equal partners in their children’s education. 

Providing effective communication to the parents makes them feel like a part of a team with educators. Parents are willing to do their part. The focus should be on building relationships between educators and parents and personalising the communication. 

We all know that smartphones have taken over our lives, but did you know that 87% of the UK population used a smartphone in 2020 and the smartphone to population penetration was 72%? 

With those numbers, it can only make sense for your school to take advantage of this to help increase parental engagement. But how exactly can this be done?

A mobile app for your secondary school could be the perfect solution, getting key messages out to parents, whilst also helping your school to run more efficiently and reduce costs. 

How do school apps enhance communication for secondary schools? 

With a school mobile app, you can significantly improve the quality of communication between your school and parents or guardians. If you do not have a robust communication strategy in place, chances are you will not be able to deliver superior-quality communication. 

Here are a few ways in which you can work on your communication process with a school app:

• Simplify the onboarding process

   — For an app to be successful, you need to make sure as many parents and guardians as possible use it. With our school app, you can onboard parents easily. We offer full training to your staff so they can confidently help parents to get the most out of it.

• Reduce admin time

  — Using a digital solution to communicate with parents and guardians means there is a huge drop in additional costs from traditional communication methods, like printed newsletters and updates. It also saves a lot of time for your staff.

• Provide access to an integrated booking form for events and open days

  — you can save a huge amount of admin time alone with integrative bookings. Allow teachers to set their availability for parents evenings and open days, and parents can book a lot direct. 

• Offer better targeted communication

  — You can send messages to those parents who have not responded to earlier messages, and thereby ramp up the engagement levels. Being able to know which parents have received or read your messages, further enables you to understand how active or engaged they are on the app. Accordingly, you can contact them when they come to the school to pick up their children or set an appointment. 

Let’s consider the next question. 

How does a school app help you save costs? 

Here is a quick look at some of the cost-saving benefits that are offered by a school app: 

• Saves on printing costs

  — There is a lot of paper used in the UK schools on a daily basis. Having a school communication app can boost your green credentials and make your journey towards a paperless future easier than ever. 

• Saves administration efforts

  — Relying on students to pass on paper notes to their parents and then have the parents communicate with the school authorities can be a really cumbersome process. With a school app, there will not be any wasted communication with the parents. 

If you too are considering a mobile application for your school, try School Jotter. Here are a few features offered by the app that are worth considering:

• Editable app

  — Schools can personalise their dashboard, adding and removing links relevant to the time of year

• Custom design

  — It pushes the school’s brand and ethos, no boring template look

• Syncs with website

  — It seamlessly integrates with the school website and helps to prevent any duplication of work and reduces workload

That brings us to our next question. 

Why should you consider the School Jotter app?

Check out some of the key benefits here:

• Mobile centre enables you to contact and be contacted by individuals or groups of parents at no cost
• Get access to the latest news, updates, and information delivered to your mobile at no extra cost
• Add links to school policies and other important information.
• Save money with push notifications over a text service that needs to be topped up
• Syncs with website to prevent any duplication of work and reduces workload

Now if that has convinced you enough, contact our friendly professionals today at School Jotter and enable the parents and students to make the most from their School Jotter mobile school app.  

Multi-academy trust (MAT) websites play an integral role in establishing the online presence of the schools they are associated with. The website provides crucial information regarding the trust and the new schools that can join the Trust. 

One of the major benefits of a new school joining a Trust is that they get to be a part of a beautiful website that reflects their critical part in making the Trust successful. 

Before we gain further understanding into what makes a great MAT website, let’s understand some of the benefits it can bring to a MAT:

• They guide the public perception of the MAT and their schools as authoritative and authentic sources
• They identify each school as a member
• They act as a source of information for the visitors from a trusted referral link
• They help to maintain consistency in design across multiple schools
• They are able to complete the design and development of the subsequent websites quite easily
• They prove to be cost-effective for MATs that would like to have a group of sites for their different schools

With an increasing number of Trusts willing to expand their services and make people aware of the advantages and benefits they have to offer, it becomes all the more important to make your Trust stand out from others. There are several ways to achieve this goal, but the best way would be to start with your Trust website.

Here are a few factors you may want to consider before revisiting your Trust’s website design: 

1. Offer an amazing visual experience 

People find it easier to connect with sites that help them navigate the site easily and access information, which is otherwise difficult to find.

There are plenty of styles that would suit the objective that your Trust wants to establish in the market, from professional photography to animated illustrations and video backgrounds. These all can be featured cohesively on your website to convey the brand and vision of your Trust. 

2. Deliver an outstanding user experience 

User experience plays an integral role in a MAT website. People will always remember experiences that saved them valuable time and access information without any hassle. 

Some of the user experience elements can look really trivial but you will be greatly surprised at how these are often ignored in the design stage. Also, it can be really frustrating for a user to navigate endlessly through the website to find one piece of useful information.

3. Represent the brand of your Trust on the web

Your personal brand has a great impact on every aspect of your organization. It dictates how the vision, personality, and values of the trust are communicated to its stakeholders. 

In fact, people will remember your Trust for a long time if the website is able to reflect the values and beliefs of your trust rather than just simple information.

To ensure you’re fully representing your brand, there are key pieces of information you should always have on your Trust website, including

• CEO and Leaderships team bios
• Information on member schools, including links to case studies and websites
• Your Trust USPs, values and ethos
• Latest news – what’s happening at your Trust right now?
• Recruitment information for both new schools and staff – with all of the great design work you’ve done and the way you’ve represented your brand, who wouldn’t want to join your Trust?

4. Adopt good social media practices 

Search engines are not the only way through which people will be able to find your website. In order to gain maximum exposure for your Trust, you should also have a prominent social media presence. And for that, you need to create a robust social media content strategy for people to find you on the web. 

5. Gain positive ranking through SEO

You can have the most beautiful website and the simplest of navigation, but it will be of no use if people are not able to find your Trust’s website. And Search Engine Optimization (SEO) will increase the possibility of your website appearing in the search results. 

 

Conclusion 

As mentioned earlier, there could be a thousand ways to make a great MAT website, but the most successful will be the one that is able to tell a unique story and make a great first impression. 

Remember that great design is not just about incorporating pretty on-screen elements, rather it is about making sure your design is accessible and offers a great user experience. This will also help in a better understanding of your MAT brand. 

The team at School Jotter has worked with dozens of MATs to create a range of great website experiences. Get in touch if you’d like to find out more.

Since the pandemic, visits to schools for prospective families have been minimized.  These might continue again in the future, but there may still be many people who are wary of visiting lots of schools in their local area.

Rather than visiting schools, families are now deciding on the potential school for their child: predominantly online. It’s no surprise that your website has to do the heavy lifting when it comes to communicating the value of your school.

Photographs and videography are the first impressions a school can make on its potential suitability for families and students.  

Visuals are hard-wired into our brains as humans. People are 55% more likely to remember information when it is paired with the related image. Research shows we process images 60,000 times faster than text. What do you think of first when I say “Tesla”, not its features but the car itself (or in the same cases, I made you remember Elon Musk!)

If you want to make a strong first impression and create a deeper emotional impact; hiring a professional photographer is a necessity. 

You have to accept the fact that your school is a brand which attracts the right families. Photography and videography can assist in getting your message out to them!

We spend a lot of money creating quality education for students, meet-ups, and professional training for teachers and mentors. Why do we overlook to showcase the value we contribute to the lives of our students?

Here are three important reasons to quit wasting your time and opt for professional photography and videography right away!

 

1. Photography showcases authenticity

We know the Friday drawing classes are for creativity and fun. And, students love each bit of it. A trained photographer, like a trained teacher, will do their best to get that message across. They will help you capture the natural spirit of the school and facilities. Moreover, a photographer who is used to working with kids, has the right skills to make them feel comfortable and at ease.

It’s a great way to show prospective families how much students and teachers love their time together. Instead of telling them in three long paragraphs about the quality of life you provide for your students, it would be more effective if they could see it in a one-minute video!

 

2. It easily demonstrate your values

Photographs and videos not only “showcase” the activities students and teachers are doing, but they will also demonstrate how happy students “feel” while doing those activities.

It will help you capture their excitement, as well as the bond they have with their teachers or classmates. This simple image will demonstrate the ambience of your school!

Pro-tip: Most photographers avoid shooting on special occasions. Doing a shoot on teacher’s day, for example, would not be the best choice. Since it will not help them capture students their true selves.

 

3. Photographs will help you tell the story of your school

When you think about your own school, What is the first thing you remember? The classroom, the building right? Because places hold history.

Every school and campus is different and has a unique story to tell. Whether your school has that one wall painted in blue or its culture is centered around history or modern art. What makes it stand out?

Photography and videography will evoke the personality of the school. This a low key method of demonstrating how the faculty and students are part of this unique environment. It will always remain part of their personal history. 

Pro-Tip (part 2): Photographs are not only a vital aspect of your website, but they also play a role in your branding. Documents, newsletters, invitations, and school events should all have the same brand consistency.

 

We’ve learned the value of professional photography. Now, the next step is to find the right photographer for the job.

And, let’s be honest, this could be quite a bit of a task. Finding a talented photographer that can accurately capture the soul of your institution, meet your deadlines, and stay inside your budget is no easy task! 

You can go through 1000 portfolios and spend your valuable time figuring out the right photographer. Or you can ask our experts at School Jotter!

Being an educational organization and having designed and delivered over 6,500 school websites to our customers, we are committed to find the best fit for your school.

Reach out to us today for your school’s brighter future tomorrow!

Did you know it takes about 0.05 seconds for a user to determine whether they choose to stay on, or leave your website? You heard it right! 

Though it’s a common saying, “do not judge a book by its cover”, when it comes to your website design, it is almost always subjected to an extreme level of snap judgment that may influence any perceptions of credibility.

If you are new to website design or are unsure about what will make an impact and help to increase parental engagement for your school’s website, here are some basic design mistakes that you should avoid.

 

1. Using stock photos

Photography is one of the most critical elements of good school website design. Using stock photos or bad quality images can dramatically impact the value associated with your school website. If you intend to use stock photos at all, then make sure they are of high quality and realistically express the emotions you have in mind.

2. Too many menu items

Researchers have concluded that when too many menus or options are given to users, the human mind tends to get confused and is not able to take the required action. Not something you want to happen with your school website.

For example, if your website has too many menus on multiple parts of your web page or multiple dropdowns under each heading, it is less likely that your user, in this case, the students or parents, will find the information they need. In such cases, the user will quickly skim through the menus or sections and will immediately leave the page if they cannot locate the appropriate information.

Related to menu items, there is another design mistake that often needs the designer’s attention — invisible navigation menus. If the visual cues are missing from the breadcrumbs, your user may struggle to find where exactly they are on the website or where they want to go next.  

 

3. Long pages

A school website serves many audiences — alumni, teachers, current parents, students, and prospective parents. The competing needs of the different types of audience compel many schools to overload their website with too much information that often extends to several pages and needs to be scrolled to access the complete information. This often leads to the parents missing out on critical information and causing a lot of confusion.

When building pages on your website, you need to use the most relevant and important information that must be conveyed and offer an option to either download a PDF for more information or contact the school to have queries resolved.

 

4. Keeping old / no longer relevant content

Continuing from the above point, keeping content that could be archived is one critical mistake website admins often make.  Content should be focused primarily on the current requirements of the target audience. Other information, for example, news and updates dating back several years, doesn’t hold relevance for current parents and should be removed and updated from time to time. 

 

5. Not being mobile responsive

According to Statista, until January 2021, the total number of active mobile internet users in the UK was approximately 65.32 million.

The most common mistake made by many designers is that they design a school website keeping in mind only the desktop version and bringing in the mobile version as an afterthought. Clearly, if you do not design a website keeping the mobile view in mind, you’re definitely ignoring a major portion of the audience and site traffic.

Instead, you should evenly weigh your desktop and mobile view considerations from the start of the project, this will definitely improve the user experience on your school website. Even the new mobile-friendly algorithm from Google provides an additional boost in your website rankings if it is mobile-friendly.

 

6. An old design

School website design has moved on a lot in the last few years. Ordinary home pages are oh-so-boring and outdated. Some designers also make the mistake of working on the design and the website copy separately. Designing the website first or creating the copy? This is kind of that world’s chicken and egg kind of question — who came first?

When looking for a design, make sure you choose something that stays relevant to the times and choose a theme template that has a modern look and feel. Making the site effective is more important than just focusing on the beauty aspect of the site. Text-heavy pages are a big no-no and over usage of graphics isn’t recommended either.

Another advantage of modern themes is that they also come with user-friendly navigation which helps both the parents and students to easily access information without worrying about what to click next.

 

7. Image resolutions too high or too low

Photos or images are an integral part of the website design process but if the image resolution is too high or too low, that can have an opposite impact on the user experience. 

When uploading images to your site, you should always look at the pixel dimensions. For a horizontal image, you should use at least 1024 pixels and the standard resolution for web images, also known as screen resolution, should be 72PPI. 

 

8. Too many images in slideshows

You might have seen many websites that have attractive images as slide shows or carousels, they might look really appealing, but they can detract from the crucial information you want your website users to find.

The Usability Guru, Jakob Nielsen, performed a test on a couple of users where he asked them to spot a particular deal on washing machines which was mentioned in one of the most prominent slides on a site – due to the number of slideshow images, most of the users missed that information. Thereafter, he concluded that image carousels get ignored. Notre Dame also performed a similar test and the result got them 1% action only on the first slide.

Even in the case of school websites, parents or students really do not have sufficient time to scroll through hundreds of images to find one specific piece of information. 

 

9. Avoid bright or hard to read colors for text

As rightly said by Tim Berners-Lee, the inventor of the Web, “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”

Some of the most common accessibility mistakes that you can make when choosing a website design include background and font colour combinations, not providing a visual focus on certain elements on the website, missing alt text on images, or including link text that does not provide sufficient detail.

When you choose your next website design, pick a company that has incorporated web accessibility in its platform.

 

10. Overuse of scrolling text and animations

When the question of adding animations to website design comes, contemporary users like you might instantly like the idea of seeing some movement on the website and hence adding animations. Now if the animations are user-triggered then it does a good job in bringing in the desired impact. But using too many animations or movements could negatively impact the functionality of the website by slowing it down, and especially so when you open it on your mobile devices.

Again, additional and unintentional horizontal scrollbars that often pop up in otherwise responsive websites can also ruin the look and feel of the website and can slow it down tremendously.

 

Final thoughts

While designing a school website, it is critical to always keep your target audience and brand image in mind in every step of the design process. If you can reconcile the two, you will have a beautiful product that will be loved by all.

Designing a school website or any other educational software undoubtedly requires thorough expertise and relevant experience and with School Jotter guiding you every step of the way, you can get your website or app up in no time. Contact us right away to discuss how we can help you bring your vision to life.

Ensuring your school’s website is mobile-friendly is more important than ever for the new academic year.  But what does that actually mean, why does it matter and how can you get it for your school?

What is a mobile-friendly website?

Making your site-mobile friendly simply means ensuring that your existing website will shrink down when it’s viewed on a mobile-device, e.g. a smartphone or tablet. All important information, contact info, key pages, images and even videos or animations, should be easily readable in this smaller format, and your design should translate well to mobile too.

Why is a mobile-friendly website important for schools?

More searches on mobile:

With searches on mobile devices having overtaken desktop for many years now, you want to make sure that all-important information about your school, whether for existing parents, or potential new families, is all available with ease.

Visibility on search engines:

For the last few years Google’s search algorithms have given great prominence to sites which are mobile-friendly, so a mobile-friendly web design could mean you appear higher in search results. This could be particularly important at this time of year, as parents are potentially looking for schools to send their children to. 

How can I check if my school’s website is mobile-friendly?

Google’s own Mobile-Friendly Test is the quickest and easiest way to see if Google considers your web design to be suitable for mobile users. You simply enter your web address, and within a few moments Google will run a test on your site and present you with your results. Your website will be determined to be mobile-friendly (or not) and you will be given additional resources and information to learn more about the subject.

In addition to this it’s also worth taking a look at the website yourself on your own device, and consider, can you see and read all of your important information clearly.

What if my school failed the mobile-friendly test?

At this stage it’s important for you to speak to your website developers. If you haven’t had a new design for several years, then you should seriously consider investing in one to help make it easier for parents to see all the good things your school does.

Depending on the complexity of the design you want, a new website can take anywhere from just a few days, to several months to complete, but moving forwards, you should have a website that is much more accessible for more people.

If you’d like to find out more about a mobile-friendly website for your school

Our team of experts would be happy to help.  Contact us and a member of our team will call you back.

Since 23rd of September 2020 all schools should have implemented the accessibility requirements for public sector body websites, detailed in the Public Sector Bodies (Websites and Mobile Applications) (No.2) Accessibility Regulations 2018.

If you’re not sure your school’s website and mobile app meets these accessibility requirements it can sound like a daunting task to address. But it really needn’t be, read on to find out more.

What are the requirements for?

Simply put, the requirements are there to make sure that your website is accessible for as many people as possible, including those with impaired vision, motor difficulties, cognitive impairments or learning difficulties, deafness, or impaired hearing.

If you’ve already worked through and met each and every Principle in the international WCAG 2.1 AA accessibility standard, then your content will already be considered accessible, but what do you need to ensure you have done if not?

Meeting the requirements

Full guidance on everything you need to put into practice can be found in the Government’s guidance on understanding accessibility requirements for public sector websites and apps, but there are some key highlights:

• Ensure that there are alternatives for non-text content, for example ‘alt text’ descriptions on images
• Provide text transcripts for audio and provide captions for video
• Make sure your content is structured logically and can be navigated by a screen reader
• Use text colours that can be read clearly against the background colour
• Ensure your content is easy to read and in ‘plain English’, with short sentences
• Make sure every feature can be used at increased font sizes up to 200% and ensure that text flows into a single column when it’s increased by 400%
• Ensure your website design isn’t restricted to a specific display orientation, e.g. landscape – a responsive website should ensure that this isn’t the case

 

What else do you need to be aware of?

Primary and secondary schools, plus nurseries are partially exempt from the accessibility guidelines, so there are some things you might not need to fix, including:

• Pre-recorded video recorded audio and video published before 23 September 2020
• Live audio and video
• PDFs or other documents published before September 2020 – unless users need them to use a service, for example a form that lets you request school meal preferences
• Maps – but you’ll need to provide essential information in an accessible format, such as an address
• Third party content that’s under someone else’s control if you did not pay for it or develop it yourself

Full guidance on exemptions can be found under the Government’s guidelines.

What about an accessibility statement?

An accessibility statement is an essential for partially exempt organisations and handily there is a sample accessibility statement within the guidance, which you can copy and complete for your school’s website.

If you’re looking for a new school website that can help you to meet the latest accessibility guidelines then please get in touch, we’d love to hear from you.